Signs Scan Faces to Target Ads to Audience

By: Katie Cordrey - Published: Mar 11, 2010 • References: thesun & blogs.abcnews
A billboard that can identify the age and gender of passers-by, then offer custom advertising according to their demographic, is already up and running in Japan. NEC Japan has been testing the digital billboard technology in major shopping centers over the past year. The American arm of NEC is preparing to bring them to the U.S. this year.

The people watching billboards have had mixed reactions. Many allude to a scene in the film, Minority Report in which Tom Cruise's character is scanned by ad generating billboards as he walks through a futuristic mall--you can see a clip in the video above.

Frightening or not, what was recently a sci-fi future of scan responsive targeted advertising has arrived. Stats for People Watching Billboards Trending: Older & Average
Research: 4,084 clicks in 323 w
Interest: > 3 minutes
Concept: People Watching Billboards
Related: 17 examples / 13 photos
Segment: Males, 18-55
Comparison Set: 6 similar articles, including: rain sensitive billboards, peeing on billboards, and cutting edge billboards.