On their website, Swipely states that the platform aims to "turn purchases into conversations" by providing a network where people can share worthy (or unworthy) purchases. Despite the intrusiveness that some consumers might be worried about, Swipely is very much committed to consumer privacy.
Implications - Social networks which allow users to update their followers on their immediate activities are currently hugely popular. These technological sites allow for instantaneous communication between large groups of people who are separated by distance. Industries can use social media strategies like these to interact with or target potential demographic groups.