Giant Razor Blade Slices Pigeons to Demonstrate Sharpness

By: Katie Cordrey - Published: • References: hatalska & mastercom.over-blog
To demonstrate the quality slicing properties of their hobby razor blades, advertiser Martor Solingen of Germany installed a razor blade-shaped billboard with sliced pigeons strewn on the ground below.

The pigeons were fake, but since pigeons have a reputation for perching atop outdoor displays, their use cut to the heart of the assertion that Martor Soligen razor blades are sharp.

In case the pigeons weren’t convincing enough, the company placed sliced fake rocks below the sign in a second messaging effort.

Agency: Venividi, Forst an der Weinstrasse, Germany Stats for Cutting Edge Billboards Trending: Older & Buzzing
Traction: 14,878 clicks in 266 w
Interest: 4 minutes
Concept: Cutting Edge Billboards
Related: 33 examples / 25 photos
Segment: Neutral, 12-35
Comparison Set: 12 similar articles, including: puzzle billboards, billboards made of money, and living in a billboard.