Huts Conveniently Provide Farm Fresh Milk to Thirsty Italians
Local farms supply fresh milk that is then transported to the milk vending machines in the early morning. Thirsty customers can then ride or drive up to these milk huts to purchase one liter of milk for a reasonable cost of $1.25.
Implications - Today's eating habits are moving away from the uniform meals of yesteryear and toward more novel, specialized restaurants. Milk and juice bars are coming to minimize the ubiquity of cafes and bars. As a result, it's companies that are willing to make the initial investment into a unique food-service venture that will reap the rewards.