Modern Kidvertising

Marketers call on an adult sensibility to sell products to children
Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
SCORE: 5.2
Warm Top 6 Examples: 121,361 Total Clicks Apr 10 - Aug 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Hipster Children's Fashions - 'Finger in the Nose' Clothing Makes Kids More Stylish than Grown-Ups
SCORE: 6.3
V. Hot 61,017 Clicks Pub: May 24, 10
Hipster Children's Fashion
'Finger in the Nose' Clothing Makes Kids More Stylish than Grown-Ups
Not only are the children in the 'Finger in the Nose' Clothing collection's lookbook beautiful, they are extremely well dressed. These adorable children are rocking the stylish hipster look like old… [More]
Fashionista Baby Diapers (UPDATE) - The Huggies Denim Diapers Commercial is Too Cute
SCORE: 6.6
V. Hot 28,051 Clicks Pub: May 27, 10
Fashionista Baby Diapers (UPDATE)
The Huggies Denim Diapers Commercial is Too Cute
Oh my god, someone please stop the cuteness: Trend Hunter recently featured this baby fashion statement by Huggies, but soon to be launched is the Huggies denim diaper commercial, and there is no resisting… [More]
Adult Toddler Denim Ads - Bellerose Childrenswear Ads Take Cues from Jeans Campaigns for Grown-Ups
SCORE: 5.4
Warm 7,917 Clicks Pub: Jul 16, 10
Adult Toddler Denim Ads
Bellerose Childrenswear Ads Take Cues from Jeans Campaigns for Grown-Ups
The new ads for Bellerose Childrenswear are taking cues from adult denim ads, featuring the backs of topless boy models strutting their toddler bums. The ads are funny in a cute innocent way. The denim… [More]
Spacecraft Baby Chairs - The Futuristic MamaRoo Bouncer is a High-Tech Seat
SCORE: 4.8
Warm 12,311 Clicks Pub: Jul 15, 10
Spacecraft Baby Chairs
The Futuristic MamaRoo Bouncer is a High-Tech Seat
Prepare your precious baby for the future with the MamaRoo Bouncer. An extremely high tech baby chair, it will instill tech-savvy skills at a young age -- you know what the say, the earlier the better.… [More]
Adorable Mini Couture - Burberry Prorsum's Spring Looks Get Shrunk
SCORE: 3.3
Warm 6,096 Clicks Pub: Apr 6, 10
Adorable Mini Couture
Burberry Prorsum's Spring 2010 Looks Get Shrunk
The Burberry Prorsum's Spring 2010 looks from their runway must have gotten shrunk in the dryer. Popular pieces from the line have been adorably miniaturized. This is a Burberry first, as they have never… [More]
Touchscreens for Tots - The Smart Pillow is an Efficient Learning Tool for Young Children
SCORE: 4.5
Warm 5,969 Clicks Pub: Jul 1, 10
Touchscreens for Tots
The Smart Pillow is an Efficient Learning Tool for Young Children
Park Jungsik and Kim Jong Deok have designed a learning tool, Smart Pillow, which offers an interactive and enjoyable learning experience for children. Contrary to traditional educational toys, the Smart… [More]
Newly Added
Category List
Full Index