Shocktivism

Activists take a more militant stance through provocative marketing strategies
Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
SCORE: 6.2
V. Hot Top 6 Examples: 330,879 Total Clicks Apr 10 - Jul 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Riot Photography - Crowdsourced Photography Becomes Go-To for G20 Riots in Toronto
SCORE: 7
Viral 81,895 Clicks Pub: Jun 26, 10
Riot Photography
Crowdsourced Photography Becomes Go-To for G20 Riots in Toronto
These crowdsourced G20 Toronto riot photos show that when people get out of control, crowdsourced journalism and photography has become the go-to place for both readers and traditional journalists. This… [More]
Charitable Body Modifications - Aryan Hopkins Gets 1,091 Piercings for the Shriners Hospital for Chi
SCORE: 7
Viral 164,454 Clicks Pub: Jul 1, 10
Charitable Body Modifications
Aryan Hopkins Gets 1,091 Piercings for the Shriners Hospital for Chi
Piercings can be quite painful, but Aryan Hopkins got 1,091 of them for charity. You can feel his pain just by looking at the images above. Aryan Hopkins isn't someone who just gets body piercings for… [More]
Social Awareness Greetings - The BP Oil Spill Greeting Cards by enGreet are Satirical and Charitable
SCORE: 5.7
V. Hot 29,493 Clicks Pub: Jun 18, 10
Social Awareness Greetings
The BP Oil Spill Greeting Cards by enGreet are Satirical and Charitable
The BP Oil Spill Greeting Cards by enGreet provide a hilarious portrayal of a very serious issue. Poking fun at everyone involved, from the BP company to Sarah Palin, these cards are perfect for your… [More]
Ignorance-Themed Activism - Amnesty International 'Ignore Us' Print Campaign is Provocative
SCORE: 5.4
Hot 20,011 Clicks Pub: May 20, 10
Ignorance-Themed Activism
Amnesty International 'Ignore Us' Print Campaign is Provocative
The newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a… [More]
Graffitied Endangered Species - The WWF Campaign Tags the Environment for Awareness
SCORE: 6.1
Hot 17,241 Clicks Pub: Jul 6, 10
Graffitied Endangered Species
The WWF Campaign Tags the Environment for Awareness
Although to many graffiti is considered a work of art, when seen in the context portrayed in the latest WWF campaign, it's hard to think of it as more than simple defacement. This powerful WWF Campaign… [More]
Toxic Animal Ads - The WWF Evollution Campaign Looks to Send a Clear Message
SCORE: 5.7
Warm 17,785 Clicks Pub: Apr 28, 10
Toxic Animal Ads
The WWF Evollution Campaign Looks to Send a Clear Message
If you seek environmental ads with a strong message and clever imagery, look no further than the WWF Evollution campaign. The organization has always been known for cutting edge and sometimes even controversial… [More]