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Shocktivism
Activists take a more militant stance through provocative marketing strategies
Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
| Score: 6.4 |
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Top 6 Examples:
Date Range:307,878 Total Clicks Apr 10 - Jul 10 |
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Featured Examples | |||||||||||
Charitable Body ModificationsAryan Hopkins Gets 1,091 Piercings for the Shriners Hospital for ChiPiercings can be quite painful, but Aryan Hopkins got 1,091 of them for charity. You can feel his pain just by looking at the images above.
Aryan Hopkins isn't someone who just gets body piercings for… [More] |
Riot PhotographyCrowdsourced Photography Becomes Go-To for G20 Riots in TorontoThese crowdsourced G20 Toronto riot photos show that when people get out of control, crowdsourced journalism and photography has become the go-to place for both readers and traditional journalists. This… [More] |
Social Awareness GreetingsThe BP Oil Spill Greeting Cards by enGreet are Satirical and CharitableThe BP Oil Spill Greeting Cards by enGreet provide a hilarious portrayal of a very serious issue.
Poking fun at everyone involved, from the BP company to Sarah Palin, these cards are perfect for your… [More] | |||||||||
Ignorance-Themed ActivismAmnesty International 'Ignore Us' Print Campaign is ProvocativeThe newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a… [More] |
Graffitied Endangered SpeciesThe WWF Campaign Tags the Environment for AwarenessAlthough to many graffiti is considered a work of art, when seen in the context portrayed in the latest WWF campaign, it's hard to think of it as more than simple defacement.
This powerful WWF Campaign… [More] |
Toxic Animal AdsThe WWF Evollution Campaign Looks to Send a Clear MessageIf you seek environmental ads with a strong message and clever imagery, look no further than the WWF Evollution campaign. The organization has always been known for cutting edge and sometimes even controversial… [More] | |||||||||
