Activists take a more militant stance through provocative marketing strategies
Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
Trend Themes
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Shocktivism — Activists use provocative marketing strategies to compete for a piece of the marketing pie.
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Desensitization Marketing — Consumers are drawn to advertisements which contain shocking graphic imagery and that are memorable.
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Charitable Body Modification — People are willing to undergo extreme physical change for a cause they believe in.
Industry Implications
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Marketing — Marketing professionals can take inspiration from activists' use of provocative strategies.
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Charity — Charities can inspire people to undergo extreme physical changes such as body modifications for their cause.
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Environmentalism — Companies can keep in mind the urgency of environmental messaging and the effectiveness of graphic and disturbing imagery when devising marketing strategies.
11 Featured, 83 Examples:
4,538,801 Total Clicks
Date Range:
Apr 10 — Jul 10
Trending:
V. Hot
Consumer Insight Topics:
