"My Face" Application on Facebook

Imagine putting your head on a virtual model and “trying on” those clothes you are looking at online. My Face is coming to Facebook’s Brand Me. The application can also be used for avatars too, so you clothing can change with fashions and the season. Price is no object when it comes to the style of your online personna.

Implications - With the rise of consumer photo manipulation and the mass adoption of digital photography, retail marketers are reinventing the way we try on clothes. Virtual fitting rooms let prospective customers "try on" different hairstyles, outfits and makeup without leaving the comfort of their home; they also give brands an opportunity to promote their products online.