This clever anti-smoking campaign by Raina Rocha at the Miami Ad School São Paulo replaces cigarettes with pacifiers. The campaign's tagline, "You've quit other addictions," is an empowering alternative to smoking campaigns that use shock.
In the campaign brief, Raina Rocha notes three exciting interactive applications. In one, models would be paid to suck pacifiers rather than smoke between shows. In another, an augmented reality-enabled bus stop would superimpose a pacifier onto a pedestrian's mouth. The final use involves pacifier stickers. See Raina Rocha's creative campaign above.
Infantile Smoking Campaigns
12,949 clicks in 221 w
More Stats +/-
30 Killer Incentives to Quit Smoking
Lungs Made of Cigarettes
Morbid Vow Billboards