Value Artists' 'Cloned' Video Raises Awareness About Copyright Piracy

By: Tiana Reid - Published: Jun 22, 2010 • References: valueartists & adweek.blogs
Value Artists has put together a PSA called 'Cloned' and produced by Hope of Glory Pictures LTD.

Part of its bid to end downloading, the minute-long commercial shows a doctor who is happily downloading music on the web, and subsequently gets laid off from her job because she's been cloned and they no longer need her. The aim of this PSA by Value Artists is to use a metaphor to show how downloading music is akin to cloning human beings. Well, maybe not that bad, but you get the idea. Stats for Cloning PSAs Trending: Older & Mild
Research: 2,377 clicks in 309 w
Interest: > 3 minutes
Concept: Value Artists
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: blood spurting psas, 30 terrifying psas, and anti-pirate copters.