This cheeky World Wildlife Fund (WWF) ad promoted participation in the recent Earth Hour by using a scenario where you'd wish the lights were off.
A photo of a plumber with his fat ass hanging out is coupled with the copy, â€œDo the world a favor. Turn off the lights.â€
The ad was created by DraftFCB, Toronto, Canada.
Cheeky Eco Assvertising
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WWF Flashes Asses to Reach the Masses
By: Ayman - Published: Apr 12, 2009 Updated: Apr 1 2011 • References: adsoftheworld