This cheeky World Wildlife Fund (WWF) ad promoted participation in the recent Earth Hour by using a scenario where you'd wish the lights were off.
A photo of a plumber with his fat ass hanging out is coupled with the copy, â€œDo the world a favor. Turn off the lights.â€
The ad was created by DraftFCB, Toronto, Canada.
Implications - Humorous ads like this appeal to consumers who enjoy being entertained and are especially effective because they don't come off as merely being preachy or self-serving. The viewer instead feels like the company behind the ad made their personal enjoyment a priority and as a result, they are far more inclined to respond positively to whatever product or event that ad promotes.
Stats for Cheeky Eco Assvertising
Trending: Older & Chilly
Research: 5,784 clicks in 368 w
Interest: 4 minutes
Concept: Cheeky Eco Assvertising
Related: 56 examples / 43 photos
Segment: Males, 12-35
Comparison Set: 20 similar articles, including: hilarious campaign, eco-stunt photo tricks, and cardboard tree huggers.
Cheeky Eco Assvertising
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