WWF Flashes Asses to Reach the Masses

By: Ayman - Published:   Updated: Apr 1 2011 • References: adsoftheworld
This cheeky World Wildlife Fund (WWF) ad promoted participation in the recent Earth Hour by using a scenario where you'd wish the lights were off.

A photo of a plumber with his fat ass hanging out is coupled with the copy, “Do the world a favor. Turn off the lights.”

The ad was created by DraftFCB, Toronto, Canada. Stats for Cheeky Eco Assvertising Trending: Older & Chilly
Traction: 5,622 clicks in 302 w
Interest: 4 minutes
Concept: Cheeky Eco Assvertising
Related: 60 examples / 46 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: hilarious campaign, eco-stunt photo tricks, and cardboard tree huggers.