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The WWF Evollution Campaign Looks to Send a Clear Message

By: Alex Scott - Published: • References: wwf.org & behance.net
If you seek environmental ads with a strong message and clever imagery, look no further than the WWF Evollution campaign. The organization has always been known for cutting edge and sometimes even controversial advertising, but it has proven to be quite effective at marketing itself and its causes.

Often eco-campaigns can be the most graphic and disturbing in terms of visuals, but that is only because of the urgency of the message. It is unlikely Pepsi would ever use a bloody animal to sell you a soda.

The WWF Evollution campaign was headed by Ross Moody and will hopefully inspire some to become involved in environmental activism or to donate to a worthwhile cause at the very least. Stats for Toxic Animal Ads Trending: Older & Warm
Traction: 18,396 clicks in 235 w
Interest: 4 minutes
Concept: WWF Evollution Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: polar bear shockvertising, animals merged with guns, and dolphins in the city.