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Guygiene Marketing

Men's hygiene products designed for the manlier metrosexual

Implications - Advertising firms are targeting the “man’s man” to sell hygiene merchandise. Men’s hygiene products are increasingly designed for consumers who are a tad too “manly” for more metrosexual products, but still want to appear put-together. Guygiene marketing tends to focus on attracting the opposite sex, rather than the "man" himself.
Trend Themes
1. Guygiene Marketing - Advertising firms are targeting the 'man's man' for hygiene merchandise, creating disruptive innovation opportunities by focusing on attracting the opposite sex.
2. Sexvertising - Sexual advertising aimed at men drives sales of products, creating a disruptive innovation opportunity in using social media campaigns to promote deodorants with attractive endorsers.
3. Movie-themed Hygiene - Creating movie-themed hygiene products for fans, such as Fight Club soap, opens opportunities for disruptive innovation in social media marketing and cosmetics.
Industry Implications
1. Cosmetics - Manufacturing movie-themed hygiene and grooming products opens up opportunities for disruptive innovation in marketing and branding.
2. Social Media - Using social media campaigns to showcase products such as deodorants with attractive endorsers drive sales toward target audience.
3. Personal Care - Opportunities for disruptive innovation exist in creating products that save busy consumers time, such as shower heads ideal for men on the move.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
1,338,419 Total Clicks
Date Range:
Jan 10 — Jul 10

Featured Examples

play_circle_filled Glamor Deo Spreads
Glamor Deo Spreads
Keeley Hazell Photoshoot in Maxim Includes Lynx Twist
Next month's Maxim Magazine will feature none other than British bombshell, top model and current face of Lynx Twist deodorant, Keeley Hazell. The Keeley Hazell photoshoot has just about everything you… MORE
Deodorant Sexvertising
Deodorant Sexvertising
Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
Wow, you really can’t tell that this trailer is an advertisement for Lynx Twist, and after watching it, I’m still not sure that it is. Keeley Hazell came in at #4 in AskMen.com’s Top 99 Most Desirable… MORE
play_circle_filled Subliminal Body Spray Ads
Subliminal Body Spray Ads
The Axe 'Rise Up' Campaign Will Have You Fooled
The Axe 'Rise Up' campaign plays a trick on your eyes in this featured video. In the beginning, the French caption tells the audience to simply look at the main character until the very end. Sending… MORE
Movie-Themed Hygiene
Movie-Themed Hygiene
'Fight Club' Soap Cleans You Up Before You Brawl, Pitt-Style
For true fans of the movie "Fight Club," I present this Fight Club soap. Now you can cosplay as Tyler Durden in the shower. It doesn't get much better than that. You don't have to fight sweaty men in… MORE
Reality Show Scents
Reality Show Scents
'The Sitch' Cologne Will Make You Smell like a Jersey Shore Cast Member
So, it is common knowledge that I love the Jersey Shore. And I don’t mean in an ironic hipster way, I mean I actually like the show. It is entertaining, and makes me want to take a road trip. I might even… MORE
Shave-Aiding Shower Heads
Shave-Aiding Shower Heads
The Reflect Shower Mirror is a Shower Head Ideal for Shaving
The reflect shower mirror is a perfect shower accessory for men on the move. The idea behind the reflect shower mirror is to give men more optimized time in the mornings, allowing them to shower and shave… MORE

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Blooming Shower Heads
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The Eco-Friendly Giro Flower Shower Makes Bathrooms Pretty
Shining Shower Heads
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Fir Italia's Chromo Will Enlighten Your Showering Experience
Nutty Showers
Nutty Showers
Circus Peanut Soap is the Perfect Addition to Your Bath
Instant Noodle Soap
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Get Clean With This Delicious Looking Ramen Cleanser
Multibarrel Soaps
Multibarrel Soaps
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Self-Spoofing Reality Shows
Self-Spoofing Reality Shows
'Jersey Shore' Sketch Creates Some Fist-Pumping Comedy
Guido Inspired Toys
Guido Inspired Toys
The Jersey Shore Finger Puppets Make Fist Pumping That Much Better
Guido Ecards
Guido Ecards
Pauly D's Jersey Shore Ecard Wishes Your Guidette a Happy Valentine's Day
play_circle_filled Guido Gamers
Guido Gamers
Drcoolsex Makes a ‘Jersey Shore' Super Mario Mashup
'Jersey Shore' Fashion
'Jersey Shore' Fashion
JWoww Releases Her Own Clothing Line of Chest-Revealing Halters
play_circle_filled Sightless Soap Spouts
Sightless Soap Spouts
The Eco Pump Smart Dispenser Cleanses With Reusable Soap
Reality TV Clothing Lines
Reality TV Clothing Lines
Oxygen Network Spins Jersey Shore into Jersey Couture
Crowd-Funded Appearances
Crowd-Funded Appearances
Facebook Group Wants to Get Jersey Shore Snooki to Toronto
Leading Man Guido Makeovers
Leading Man Guido Makeovers
Michael Cera's Jersey Shore Makeover is All Fist Pumping, All the Time
Tractor Beam Showers
Tractor Beam Showers
Visentin LED Light Shower Heads Envelop You in Color as You Bathe
Trashy Transformations
Trashy Transformations
Alyssa Milano is Transformed into a Jersey Shore Guidette
Gamer Soda Soaps
Gamer Soda Soaps
The Mountain Dew Scented NES Soap is the Worst/Best Thing Ever
Religious Soap Dispensers
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The 'Wash Away All Sins' Pump Will Cleanse Your Hands, But Not Your Soul
Twisting Tentacle Shower Heads
Twisting Tentacle Shower Heads
Sculpture by Vado Wraps Up Versatility and Style in One
Nerdtastic Soaps
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Dotcom Sexvertising
Dotcom Sexvertising
Marc Ecko's 'Hot Artists X' Photo Collection
Dirty Laundry Editorials
Dirty Laundry Editorials
Audrina Patridge's Maxim Spread is Naughty but Weird
Battling Babe Magnets
Battling Babe Magnets
Print Ads Show Shirtless Men Before and After the Axe Effect
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Hot Doc Photoshoots
'House' Star Olivia Wilde Featured in Maxim (UDPATE)
Opposite Sexvertising
Opposite Sexvertising
Chanel Sells Women's Bags With Hunky Male Models
Soap for Gamers
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Geeky Blocks of Tetris Soap Make Bathtime a Blast
Sexvertising Watches
Sexvertising Watches
Racy Photography by Miles Aldridge to Sell Arm Candy
Waterfall Shower Heads
Waterfall Shower Heads
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Soap Weapons
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Spye Soap Knuckles Add Some Punch to Your Bathroom
Movie Sexvertising
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Megan Fox Uses Human Nature to Promote 'Transformers' Sequel'
Aquarium Massages
Aquarium Massages
HydroGlass Hydrotherapy Table Has a Heated Mattress, Vichy Shower Heads
Sexy Magazine Endangerment
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Maxim Magazine To Fold After June 2009 Issue
Sexvertising Detergents
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Pace Detergent Sells Whiteness With T & A
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Product Placement Prank Shows
"The Fixer Show" Promotes Axe, Helps You Punk Your Friends
Financial Crisis Covers
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Maxim Recycles Photos of Britney for April 2009 Issue
Auto Sexvertising
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Mazda Entices New Grads with Casual Sex Quip
Caveman Scentvertising
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Hilary Duff in Maxim's ‘Young Hot Hollywood' Issue
Sexvertising Organ Donation
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Is ‘Reborn To Be Alive' Cheeky or Indecent?
Break Up Shagging
Break Up Shagging
Edgy Coke Zero Ad
Top 8 Axe/Lynx Ads + Lynx Effect
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Sexvertising Sports Equipment
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Aerobics First, Improve Your Sex Life Campaign
Sexvertising
Sexvertising
'Most Sought After Box on The Planet'?
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Top 72 Ways to Get Clean
Innovations in Hygiene
play_circle_filled Top 69 Naughty Ads
Top 69 Naughty Ads
Sex Sells
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Spa Capsule
Bring The Luxury Of The Spa To Your Own Home
Rain Shower Heads
Rain Shower Heads
Lagares Showers Flood You Like a Summer Storm
play_circle_filled World's Dirtiest Film
World's Dirtiest Film
Axe Ad
Wash Dirty Women
Wash Dirty Women
Sexy Lynx Marketing