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Guygiene Marketing

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Men's hygiene products designed for the manlier metrosexual


Implications - Advertising firms are targeting the “man’s man” to sell hygiene merchandise. Men’s hygiene products are increasingly designed for consumers who are a tad too “manly” for more metrosexual products, but still want to appear put-together. Guygiene marketing tends to focus on attracting the opposite sex, rather than the "man" himself.
 Score:
6.1
Warm
Top 6 Examples:
99,959 Total Clicks
Date Range:
Jan 10 - Jul 10
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Glamor Deo Spreads
 Score:
6
Peaked and Viral
30,095 Clicks in 172 w
Pub: Jan 27, 10

Glamor Deo Spreads

Keeley Hazell Photoshoot in Maxim Includes Lynx Twist
Next month's Maxim Magazine will feature none other than British bombshell, top model and current face of Lynx Twist deodorant, Keeley Hazell. The Keeley Hazell photoshoot has just about everything you… [More]

Deodorant Sexvertising
 Score:
6.8
Peaked and Viral
36,236 Clicks in 174 w
Pub: Jan 19, 10

Deodorant Sexvertising

Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
Wow, you really can’t tell that this trailer is an advertisement for Lynx Twist, and after watching it, I’m still not sure that it is. Keeley Hazell came in at #4 in AskMen.com’s Top 99 Most Desirable… [More]

Tiger-Riding Screamvertising
 Score:
6.8
Peaked and Warm
9,278 Clicks in 162 w
Pub: Apr 9, 10

Tiger-Riding Screamvertising

Loud Old Spice Terry Crews Ad Makes Sure You Get the Message
Check out this really funny and really loud commercial for Old Spice Odor Blocker Body Wash featuring actor and ex-NFL player Terry Crews. Crews turns the volume all the way up to 10 to make sure we get… [More]

Metrosexual Marketing
 Score:
5.8
Peaked and Warm
12,653 Clicks in 175 w
Pub: Jan 8, 10

Metrosexual Marketing

Is Dove Targeting the Metro Man During Super Bowl?
Unilever’s Dove is introducing a new line of cleansing products, targeted toward what we call the metrosexual man. Well known for their campaign toward “real beauty” for women, Unilever is also responsible… [More]

Subliminal Body Spray Ads
 Score:
5.7
Peaked and Warm
4,636 Clicks in 154 w
Pub: Jun 5, 10

Subliminal Body Spray Ads

The Axe 'Rise Up' Campaign Will Have You Fooled
The Axe 'Rise Up' campaign plays a trick on your eyes in this featured video. In the beginning, the French caption tells the audience to simply look at the main character until the very end. Sending… [More]

Movie-Themed Hygiene
 Score:
5.6
Peaked and Warm
7,061 Clicks in 169 w
Pub: Feb 19, 10

Movie-Themed Hygiene

'Fight Club' Soap Cleans You Up Before You Brawl, Pitt-Style
For true fans of the movie "Fight Club," I present this Fight Club soap. Now you can cosplay as Tyler Durden in the shower. It doesn't get much better than that. You don't have to fight sweaty men in… [More]


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