Guygiene Marketing

Men's hygiene products designed for the manlier metrosexual
Implications - Advertising firms are targeting the “man’s man” to sell hygiene merchandise. Men’s hygiene products are increasingly designed for consumers who are a tad too “manly” for more metrosexual products, but still want to appear put-together. Guygiene marketing tends to focus on attracting the opposite sex, rather than the "man" himself.
SCORE: 5.9
Warm Top 6 Examples: 102,144 Total Clicks Jan 10 - Jul 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Glamor Deo Spreads - Keeley Hazell Photoshoot in Maxim Includes Lynx Twist
SCORE: 6.9
Viral 30,567 Clicks Pub: Jan 27, 10
Glamor Deo Spreads
Keeley Hazell Photoshoot in Maxim Includes Lynx Twist
Next month's Maxim Magazine will feature none other than British bombshell, top model and current face of Lynx Twist deodorant, Keeley Hazell. The Keeley Hazell photoshoot has just about everything you… [More]
Deodorant Sexvertising - Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
SCORE: 6.9
Viral 36,789 Clicks Pub: Jan 19, 10
Deodorant Sexvertising
Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
Wow, you really can’t tell that this trailer is an advertisement for Lynx Twist, and after watching it, I’m still not sure that it is. Keeley Hazell came in at #4 in AskMen.com’s Top 99 Most Desirable… [More]
Tiger-Riding Screamvertising - Loud Old Spice Terry Crews Ad Makes Sure You Get the Message
SCORE: 5.9
Warm 9,475 Clicks Pub: Apr 9, 10
Tiger-Riding Screamvertising
Loud Old Spice Terry Crews Ad Makes Sure You Get the Message
Check out this really funny and really loud commercial for Old Spice Odor Blocker Body Wash featuring actor and ex-NFL player Terry Crews. Crews turns the volume all the way up to 10 to make sure we get… [More]
Metrosexual Marketing - Is Dove Targeting the Metro Man During Super Bowl?
SCORE: 5.6
Warm 12,899 Clicks Pub: Jan 8, 10
Metrosexual Marketing
Is Dove Targeting the Metro Man During Super Bowl?
Unilever’s Dove is introducing a new line of cleansing products, targeted toward what we call the metrosexual man. Well known for their campaign toward “real beauty” for women, Unilever is also responsible… [More]
Subliminal Body Spray Ads - The Axe 'Rise Up' Campaign Will Have You Fooled
SCORE: 5.6
Warm 4,963 Clicks Pub: Jun 5, 10
Subliminal Body Spray Ads
The Axe 'Rise Up' Campaign Will Have You Fooled
The Axe 'Rise Up' campaign plays a trick on your eyes in this featured video. In the beginning, the French caption tells the audience to simply look at the main character until the very end. Sending… [More]
Movie-Themed Hygiene - 'Fight Club' Soap Cleans You Up Before You Brawl, Pitt-Style
SCORE: 4.2
Warm 7,451 Clicks Pub: Feb 19, 10
Movie-Themed Hygiene
'Fight Club' Soap Cleans You Up Before You Brawl, Pitt-Style
For true fans of the movie "Fight Club," I present this Fight Club soap. Now you can cosplay as Tyler Durden in the shower. It doesn't get much better than that. You don't have to fight sweaty men in… [More]
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