Guygiene Marketing

Men's hygiene products designed for the manlier metrosexual
Implications - Advertising firms are targeting the “man’s man” to sell hygiene merchandise. Men’s hygiene products are increasingly designed for consumers who are a tad too “manly” for more metrosexual products, but still want to appear put-together. Guygiene marketing tends to focus on attracting the opposite sex, rather than the "man" himself.
SCORE: 5.2
Warm Top 6 Examples: 91,868 Total Clicks Jan 10 - Jul 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Glamor Deo Spreads - Keeley Hazell Photoshoot in Maxim Includes Lynx Twist
SCORE: 6.9
Viral 30,627 Clicks Pub: Jan 27, 10
Glamor Deo Spreads
Keeley Hazell Photoshoot in Maxim Includes Lynx Twist
Next month's Maxim Magazine will feature none other than British bombshell, top model and current face of Lynx Twist deodorant, Keeley Hazell. The Keeley Hazell photoshoot has just about everything you… [More]
Deodorant Sexvertising - Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
SCORE: 6.9
Viral 37,361 Clicks Pub: Jan 19, 10
Deodorant Sexvertising
Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
Wow, you really can’t tell that this trailer is an advertisement for Lynx Twist, and after watching it, I’m still not sure that it is. Keeley Hazell came in at #4 in AskMen.com’s Top 99 Most Desirable… [More]
Subliminal Body Spray Ads - The Axe 'Rise Up' Campaign Will Have You Fooled
SCORE: 5.5
Warm 5,075 Clicks Pub: Jun 5, 10
Subliminal Body Spray Ads
The Axe 'Rise Up' Campaign Will Have You Fooled
The Axe 'Rise Up' campaign plays a trick on your eyes in this featured video. In the beginning, the French caption tells the audience to simply look at the main character until the very end. Sending… [More]
Movie-Themed Hygiene - 'Fight Club' Soap Cleans You Up Before You Brawl, Pitt-Style
SCORE: 4.1
Warm 7,886 Clicks Pub: Feb 19, 10
Movie-Themed Hygiene
'Fight Club' Soap Cleans You Up Before You Brawl, Pitt-Style
For true fans of the movie "Fight Club," I present this Fight Club soap. Now you can cosplay as Tyler Durden in the shower. It doesn't get much better than that. You don't have to fight sweaty men in… [More]
Reality Show Scents - 'The Sitch' Cologne Will Make You Smell like a Jersey Shore Cast Member
SCORE: 4.9
Warm 7,164 Clicks Pub: Feb 2, 10
Reality Show Scents
'The Sitch' Cologne Will Make You Smell like a Jersey Shore Cast Member
So, it is common knowledge that I love the Jersey Shore. And I don’t mean in an ironic hipster way, I mean I actually like the show. It is entertaining, and makes me want to take a road trip. I might even… [More]
Shave-Aiding Shower Heads - The Reflect Shower Mirror is a Shower Head Ideal for Shaving
SCORE: 3
Mild 3,755 Clicks Pub: Jul 7, 10
Shave-Aiding Shower Heads
The Reflect Shower Mirror is a Shower Head Ideal for Shaving
The reflect shower mirror is a perfect shower accessory for men on the move. The idea behind the reflect shower mirror is to give men more optimized time in the mornings, allowing them to shower and shave… [More]