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The Black Tulip Gay Hotel's 'Anal' Floor Map

By: Sandra Winn - Published: • References: blacktulip.nl & coloribus
The latest ad for Amsterdam’s Black Tulip Gay Hotel is a bit, well, anal. On the floor map is the outline of a man bent over with a red arrow and a caption stating "You Are Here" pointed directly at the rear-end entrance. 

This clever and humorous print ad of Black Tulip’s floor map was created by the Euro RSCG Amsterdam agency. 

The hotel is "Gay owned and straight friendly." I love that one of their room categories is called “Lust” and contains a few special amenities. No wonder it’s called “Europe’s Most Exciting Gay Hotel!” Stats for Suggestive Gayvertising Trending: Older & Average
Traction: 8,465 clicks in 309 w
Interest: 4 minutes
Concept: Suggestive Gayvertising
Related: 82 examples / 63 photos
Segment: Males, 12-55
Comparison Set: 30 similar articles, including: targeting the gays, gayvertising shoes, and modern indoor swimming.