The latest ad for Amsterdam’s Black Tulip Gay Hotel is a bit, well, anal. On the floor map is the outline of a man bent over with a red arrow and a caption stating "You Are Here" pointed directly at the rear-end entrance.
This clever and humorous print ad of Black Tulip’s floor map was created by the Euro RSCG Amsterdam agency.
The hotel is "Gay owned and straight friendly." I love that one of their room categories is called "Lust" and contains a few special amenities. No wonder it’s called "Europe’s Most Exciting Gay Hotel!"
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Targeting The Gays
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