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Eccentric Soho Hotels

Martin Brudnizki is the Designer Behind This Colourful Broadwick Soho Hotel

— December 5, 2023 — Art & Design
Interior architect Martin Brudnizki has applied his creative touch to London's Broadwick Soho hotel, creating a colorful, vintage ambiance featuring highlights like Italian maiolica tiles and bespoke furniture from India. The eight-floor hotel comprises 57 rooms adorned with opulent colors and patterns, reflecting the rich history of the surrounding Soho neighborhood.

Brudnizki's attention to detail extends to the Italian restaurant Dear Jackie, where hand-painted ceramic tiles for the bar were collaboratively developed with a family business in Sicily. Noteworthy design elements include marbled wallpaper featuring tiger and elephant patterns in select guestrooms, with the elephant serving as a symbol for the hotel and transforming into mini-bars in the suites.

To top off the eclectic design, vintage pieces, such as a 1970s Murano glass chandelier and commissioned Murano glass lamps, further enhance the unique and sophisticated aesthetic of Broadwick Soho.

Image Credit: James McDonald
Trend Themes
1. Colorful Vintage Ambiance - The Broadwick Soho hotel showcases a colorful vintage ambiance created with Italian maiolica tiles and bespoke furniture from India, offering opportunities for unique and visually striking design in the hospitality industry.
2. Collaborative Artistic Designs - The Dear Jackie restaurant at Broadwick Soho features hand-painted ceramic tiles developed in collaboration with a family business in Sicily, indicating a trend of creating unique and artisanal design elements in the restaurant industry.
3. Incorporating Symbolism in Design - The elephant symbol, present in marbled wallpaper and mini-bars in suites, demonstrates the use of symbolism in design to create a distinctive and meaningful experience for guests.
Industry Implications
1. Hospitality - Broadwick Soho's colorful vintage ambiance and unique design elements offer opportunities for disruption in the hotel industry, allowing for memorable and visually stunning guest experiences.
2. Interior Design - The collaboration with a family business in Sicily for the development of hand-painted ceramic tiles in Dear Jackie restaurant highlights the trend of incorporating artisanal and collaborative designs in the interior design industry.
3. Restaurant - The use of symbolism and bespoke design elements, such as the elephant symbol and hand-painted ceramic tiles, presents opportunities for innovative and memorable dining experiences in the restaurant industry.
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