IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Kanesa David — December 5, 2023 — Marketing
References: ihg & prnewswire
IHG Hotels & Resorts has unveiled an innovative seasonal campaign set to run from December 1, 2023, to February 29, 2024, at its Luxury & Lifestyle hotels in the Americas. Embracing the theme of Winter Chalet, the campaign will transform InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection, and Hotel Indigo properties into experiential winter wonderlands. Celebrity tastemakers Corey Damen Jenkins and Maren Morris have collaborated to create lobby installations, developing an array of cozy yet chic interiors and seasonal experiences.
Each Winter Chalet will feature a vibrant central bar serving various seasonal beverages, providing a space for hotel guests and locals to unwind and connect. The three-month campaign promises regular programming and offers opportunities for private buy-outs, ensuring an exciting winter experience at every property within the IHG portfolio.
Image Credit: IHG Hotels & Resorts
Each Winter Chalet will feature a vibrant central bar serving various seasonal beverages, providing a space for hotel guests and locals to unwind and connect. The three-month campaign promises regular programming and offers opportunities for private buy-outs, ensuring an exciting winter experience at every property within the IHG portfolio.
Image Credit: IHG Hotels & Resorts
Trend Themes
1. Seasonal Winter Decor - IHG Hotels & Resorts launched an innovative seasonal campaign to transform hotels into experiential winter wonderlands.
2. Celebrity Collaborations - Celebrity tastemakers Corey Damen Jenkins and Maren Morris have collaborated to create cozy yet chic interiors and seasonal experiences.
3. Community Connection - IHG Hotels & Resorts offers a vibrant central bar as a space for hotel guests and locals to unwind and connect.
Industry Implications
1. Hospitality - IHG Hotels & Resorts embraces the theme of Winter Chalet to create unique experiences in luxury and lifestyle hotels.
2. Interior Design - Celebrity tastemakers collaborate to create cozy yet chic interiors in hotels.
3. Beverage - IHG Hotels & Resorts offers various seasonal beverages at their vibrant central bar, attracting hotel guests and locals alike.
3.1
Score
Popularity
Activity
Freshness
