The World Wildlife Fund wants travelers who go on vacation or business trips to foreign countries to know that even though exotic animal souvenirs might look cute and appealing, you’ll have the blood of these animals on your hands--or, quite literally, in your suitcase.
The awareness message is delivered with a strong visual of blood being smeared on the airport floor as a woman drags her suitcase.
I think the idea and execution are great. I tip my hat off to LOWE GGK, Warsaw, Poland for the ad which was photographed by Igor Omulecki under the art direction of Giedymin Jabłoński and Maciek Trybek.
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