The Caritas Ad Campaign Warns Parents of Violent Playthings

By: Luisa Amanda Gomes - Published: Jun 26, 2010 • References: caritas.de and advertlover
The Caritas ad campaign certainly can change anyone’s view of the typical stuffed toy. This shocking ad campaign was put together by advertising agency BBDO of Dusseldorf, Germany, and shows parents how easily violence can infiltrate their home.

The Caritas organization beseeches parents to monitor their children’s intake of media by demonstrating how an innocent stuffed animal can easily be used to portray violence. The message beneath the gory stuffed toys reads, “Protect your child’s room from violence.” Alongside that message, a link is provided to media tips for parents.