Amnesty Int'l Warns Women to See Signs Before Saying “I Do"

By: Vincent Salera - Published: Mar 12, 2009 • References: adsoftheworld
Amnesty International’s latest ad campaign uses a wedding photo of a just-married young couple in which the husband is physically abusing the bride. This ad works well by catching your attention with its imagery, but it also delivers a clear message that domestic abuse begins way before a couple gets married. Pop icon Rihanna should take a close look at this advertisement.

The campaign was created by advertising agency Air Brussels, Belgium with creative direction by Marie-Laure Cliquennois, Grégory Ginterdaele and Didier Naert. The copy was written by Wouter Huyghe. Stats for Abusive Wedding Photos Trending: Older & Warm
Research: 23,524 clicks in 375 w
Interest: 4 minutes
Concept: Abusive Wedding Photos
Related: 39 examples / 30 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: burning inhumane images, 28 anti-abuse ad campaigns, and camouflaging human rights violations.