Melting Bear in Copenhagen Creates Climate Change Awareness
Mark Coreth designed the giant ice sculpture and it is currently melting away in Copenhagen and is sponsored by WWF. You can check out more polar bear finds on Trend Hunter, as well as read more on the ice sculpture in Copenhagen, below.
Implications - One of the most effective ways for a charitable organization to generate press coverage is through elaborate publicity stunts. By investing in an installation or ad campaign that deliberately shocks the public, the organization can transform the short-term curiosity interest to genuine issue concern by simply focusing on the facts.