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Melting Bear in Copenhagen Creates Climate Change Awareness

By: Brian G Randles - Published:   Updated: Jun 23 2011 • References: notcot.org & nextnature.net
Polar bears have become the unofficial mascot of global warming. They are cute, fuzzy and, oh ya, being displaced every day because of a deteriorating environment.

Mark Coreth designed the giant ice sculpture and it is currently melting away in Copenhagen and is sponsored by WWF. You can check out more polar bear finds on Trend Hunter, as well as read more on the ice sculpture in Copenhagen, below.

Implications - One of the most effective ways for a charitable organization to generate press coverage is through elaborate publicity stunts. By investing in an installation or ad campaign that deliberately shocks the public, the organization can transform the short-term curiosity interest to genuine issue concern by simply focusing on the facts.

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Comparison Set: 10 similar articles, including: polar bear shockvertising, 14 viral polar bear innovations, and celebrity polar bear.