INK, by TBWA ad agency, is the second monochromatic life-saving-signatures spot for Amnesty International. The first spot, Signatures, won a Cannes Gold Lion earlier this year.
This animated spot sends the message that a pen can be stronger than a sword, and we all have the power to save the abused victims by using our own voices, and signatures. A great piece, and a rich message. Is it simply another award-winning art piece or will it serve its true purpose?
Stats for Amnesty International
Trending: Older & Average
Research: 3,685 clicks in 403 w
Interest: > 3 minutes
Concept: Amnesty International
Related: 27 examples / 21 photos
Segment: Neutral, 18-55
Comparison Set: 10 similar articles, including: top 100 multimedia trends in april, top 60 media ideas in april, and folding smartphone tablets.
More Stats +/-
Top 60 Media Ideas in April
Top 100 Multimedia Trends in April
Folding Smartphone Tablets
Printed Dental Implants