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Soldiers Armed With Super-Soakers in the Amnesty International Ad Campaign

By: Marissa Liu - Published: • References: amnesty.org & adsoftheworld
Air Brussels of Belgium created this Amnesty International ad campaign. The advertisements feature soldiers and politicians equipped with super-soakers and other water guns with the caption underneath that reads, “Amnesty’s flame is in danger worldwide. Defend it. Buy a candle or make a donation.”

Amnesty International is an international organization campaigning for globally recognized human rights. The Amnesty International ad campaign is meant to show who is threatening to dim the Amnesty flame (the organization’s symbol is a lit candle surrounded by barbwire) including Iranian President Mahmoud Ahmadinejad and members of the Chinese Army. Stats for Water Gun Wars Trending: Older & Average
Traction: 10,797 clicks in 265 w
Interest: 4 minutes
Concept: Water Gun Wars
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: street wars water gun assassination game, cupcake bra ads, and nursing normalization ads.