The newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a circle formation with room in the center. The ads feature different activities in the center; for example, someone getting beaten, executed and shot at.
Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore.
Stats for Ignorance-Themed Activism
Trending: Older & Warm
Research: 22,257 clicks in 313 w
Interest: 4 minutes
Concept: Amnesty International Ignore Us
Related: 73 examples / 56 photos
Segment: Neutral, 12-55
Comparison Set: 27 similar articles, including: immigrant child charities, awareness shocktography, and abusive wedding photos.
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