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Amnesty International 'Ignore Us' Print Campaign is Provocative

By: Allison Love - Published: • References: amnesty.org & coloribus
The newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a circle formation with room in the center. The ads feature different activities in the center; for example, someone getting beaten, executed and shot at.

Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore. Stats for Ignorance-Themed Activism Trending: Older & Warm
Traction: 20,590 clicks in 235 w
Interest: 4 minutes
Concept: Amnesty International Ignore Us
Related: 74 examples / 57 photos
Segment: Neutral, 12-55
Comparison Set: 27 similar articles, including: immigrant child charities, awareness shocktography, and abusive wedding photos.