The newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a circle formation with room in the center. The ads feature different activities in the center; for example, someone getting beaten, executed and shot at.

Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore.