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Lowbrowism

The downmarket takes a prestigious turn towards higher-end style

Implications - Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets and plaid, were exclusively for the downmarket, but lowbrowism has now taken over even the most prestigious sectors. Simply put, the lowbrow is this year’s hipster.
Trend Themes
1. Lowbrow Culture Goes Mainstream - The infiltration of lowbrow culture into mainstream pop culture, fashion, and media, has resulted in a trend of combining high-end style with traditionally uncultured trends.
2. Rebellious Fashion Statements - The trend of incorporating offensive language, trashy novel quotes and edgy punk-inspired art into fashion provides an opportunity for businesses catering to rebellious demographics.
3. Retro Fashion Revival - The revival of retro fashion trends, such as mullet haircuts and 80s-inspired styles, presents an opportunity for designers and marketplaces targeting vintage or nostalgic audiences.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend of incorporating lowbrow and rebellious elements into high-end style and retro fashion trends.
2. Hospitality and Tourism - The hospitality and tourism industry can benefit from the incorporation of stylish design elements into budget accommodation options, appealing to tourists with a taste for affordable, yet fashionable travel options.
3. Entertainment and Media - The entertainment and media industries can adapt to the trend of lowbrow culture going mainstream by incorporating traditionally uncultured trends into high-end productions or media experiences.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 95 Examples:
2,763,233 Total Clicks
Date Range:
Dec 09 — Jul 10
Trending:
V. Hot

Featured Examples

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Hot Tomboys
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Daria Werbowy is Both Casual and Coquettish in the Dossier Spring 2010 Issue
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Lee Hye Jung Resembles a Modern Witch in Vogue Korea May 2010
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Trashy Transformations
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If you’re anything like me, one of your most recently discovered loves is the show ‘Jersey Shore’ on MTV. Well it seems like Alyssa Milano and Funny or Die were dissatisfied with simply watching the television… MORE
Mullet Fashiontography
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Vogue Paris March 2010 is Living Dangerous in ‘En Permission'
Polish model and actress Malgosia Bela is a woman leading a dangerous existence inside the pages of ‘En Permission’ in Vogue Paris March 2010. The dark noir fantasyland captures fabulous fashions inside… MORE
Back Alley Hip Hop Fashion
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The Rocksmith 2010 Summer Line Offers a Look for Any Personality
The Rocksmith 2010 Summer Line is sure one eclectic collection to say the least. Fusing elements of hipster, street, hip hop, skater and rocker to create a unique image unto itself, the label displays… MORE
Plaid-Loving Blogs
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'F*ck Yeah Boys in Plaid!' Collects Tartan-Clad Hipsters for You to Ogle
'F*ck Yeah Boys in Plaid' is a Tumblr blog of images that feature boys in the most well-known hipster fashion, plaid. The collection features stars like John Mayer and Joe Jonas rocking the pattern as… MORE
Remodeled "Roach Motels"
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The Motel 6 Redesign Lends Some Elegance to the Lowbrow Bunker
The Motel 6 redesign is probably the most shocking thing to come across my screen in a long time. The reason it is so shocking is because it doesn't look that bad--in fact, it looks stylish. Taking their… MORE
Hockey Mullet T-Shirts
Hockey Mullet T-Shirts
The Patrick Kane 'Mullet Mania' Tee Gets Fans Excited
Get ready, because on Saturday, May 29th, the 2010 Stanley Cup Playoffs begin! To celebrate, the NHL has released the Patrick Kane Mullet Mania t-shirt. The Chicago Blackhawks star forward famously cut… MORE
Trashy Novel Baubles
Trashy Novel Baubles
The Naughty Bits are Brooches With Your Favorite Romance Book Lines
Rebound Designs is an eco-friendly Etsy designer that uses recycled material to create unique accessories. The Naughty Bits is a collection of pins created from lines straight out of old trashy novels.… MORE
Mullet Manscaping Ads
Mullet Manscaping Ads
The New Fusion ProGlide Ad From Gillette is All Laughs
You can't help but smirk at the NASCAR's Gillette Young Guns and the new Fusion ProGlide ad. Their motto? "Mullets are back. Drink it in." Whether or not that is true, this commercial delivers all of the… MORE

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