Projected Publicity

Marketers turn to large-scale, low-cost mediums to get their message across
Implications - Billboards and print ads are stepping out of the spotlight as large-scale projections on buildings in pedestrian-heavy areas take center stage within the marketing realm. Advertisers and big brands have experienced success working with such a low-cost, viral medium and this form of advertising is picking up major momentum.
SCORE: 5.1
Warm Top 6 Examples: 45,361 Total Clicks Sep 09 - Jul 10
Popularity
Activity
Freshness
DEMOGRAPHICS
In-Your-Face Projection Ads - 'Billbored' Projection Ads Will Light Up Your Life
SCORE: 4.6
Warm 13,069 Clicks Pub: May 10, 10
In-Your-Face Projection Ads
'Billbored' Projection Ads Will Light Up Your Life
The Billbored projection ads are done by a group from London. They choose busy places around the city and project their opinion onto buildings. Billbored has be trotting around London projecting their… [More]
Gamer-Centric Projection Campaigns - The BMW Joy 3D Ad in Singapore Will Blow You Away
SCORE: 5.6
Warm 5,366 Clicks Pub: May 28, 10
Gamer-Centric Projection Campaigns
The BMW Joy 3D Ad in Singapore Will Blow You Away
Using building projections, BMW promotes themselves in this interactive BMW Joy 3D billboard in Singapore. Creative and definitely fun to watch, this commercial attracted a large audience that took pictures… [More]
Interactive Adult Playgrounds - YesYesNo's Sweet Night Lights
SCORE: 5.4
Warm 9,055 Clicks Pub: Jan 6, 10
Interactive Adult Playgrounds
YesYesNo's Sweet Night Lights
What do you get when YesYesNo teams up with The Church, Inside Out Productions and Electric Canvas? You get a sweet interactive playground where party goers can get their freak on via light projection.… [More]
Interactive Face Projections - Nokia Ovi Maps Activation Gets Celebrated in Style in London
SCORE: 5.2
Warm 5,907 Clicks Pub: May 3, 10
Interactive Face Projections
Nokia Ovi Maps Activation Gets Celebrated in Style in London
This is another brilliant digital idea blends engaging interactive technology into a product launch for Nokia Ovi Maps. You can take a peek at this incredible projection idea in this video; it's from the… [More]
Pinball Projections - The Sony 3D Projection is Themed "Imagine Football in 3D"
SCORE: 5.1
Mild 5,093 Clicks Pub: Jun 22, 10
Pinball Projections
The Sony 3D Projection is Themed "Imagine Football in 3D"
Fresh on the coattails of the Samsung 3D projection, the Sony 3D projection follows up with a lively projection that spanned two buildings in Madrid, Spain. The most innovative part of the Sony 3D projection… [More]
Pac-Man Projections - The Darkroom Motion Graphics Display Video Mapped Moving Images on a Map
SCORE: 4.7
Mild 6,871 Clicks Pub: Sep 15, 09
Pac-Man Projections
The Darkroom Motion Graphics Display Video Mapped Moving Images on a Map
The Darkroom motion graphics is a boutique visual studio based out of Auckland and London that collaborates on digital art work projects around the world. The majority of their work is “content creation… [More]
Newly Added
Category List
Full Index