Marketers turn to large-scale, low-cost mediums to get their message across
Implications - Billboards and print ads are stepping out of the spotlight as large-scale projections on buildings in pedestrian-heavy areas take center stage within the marketing realm. Advertisers and big brands have experienced success working with such a low-cost, viral medium and this form of advertising is picking up major momentum.
Trend Themes
1. Building Projection - Projection technology on buildings is gaining momentum in marketing, with low-cost, viral mediums driving the trend.
2. Interactive Technology - Businesses need to deliver bold, daring, and creative innovations using interactive technology to capture the attention of new customers.
3. Video Mapping Projections - The emergence of video mapping technology is changing the advertising landscape and it is sure to have a significant and new kind of impact on it.
Industry Implications
1. Marketing and Advertising - Projection technology on buildings is gaining momentum in marketing, with low-cost, viral mediums driving the trend.
2. Interactive Technology - Businesses need to deliver bold, daring, and creative innovations using interactive technology to capture the attention of new customers.
3. Entertainment - Projection technology, with its fast-evolving capabilities, has opened up new possibilities in entertainment, gaming, and events.
9 Featured, 44 Examples:
715,872 Total Clicks
Date Range:
Sep 09 — Jul 10
Trending:
Warm
Consumer Insight Topics:
