This year's Coachella music festival has always had a large attendance from hipsters and seems the H & M spring youth campaign used that fashion as inspiration. The outdoor concert-like landscape is not the only similarity to the popular festival.
The shoot has a relaxed feeling, with pinks and oranges complimenting the green landscape. Referencing the ease that is outdoor festivals definitely is a smart move for the H & M spring youth campaign and I personally want to look like this everyday!
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Research: 21,191 clicks in 311 w
Interest: 4 minutes
Concept: H & M Spring Youth Campaign
Related: 105 examples / 81 photos
Segment: Males, 18-55
Comparison Set: 39 similar articles, including: hipster punk fashion, floral eco-fashion, and straw hats & diaphanous dresses.
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