Urban Hipster Fashion

Anything Goes with the aNYthing 2010 Spring Line

Part preppy, part indie artist, and part skater, the aNYthing 2010 Spring Line is a trendy collection to come out of the most fashion-conscious city in North America. With a selection of graphic tees, plaid long sleeves, and flat peak caps, this selection lets you play with a number of styles, making it pretty easy to come up with an original look.

The aNYthing 2010 Spring Line was designed by New York artist Lucian Marc Smith and has expanded its selection of apparel beyond just branded t-shirts. I'm sure you'll see a ton of these items all over Brooklyn this summer.

Urban Hipster Fashion
There is an opportunity to innovate and create more environmentally friendly and sustainable fashion options for the urban hipster demographic.
Graphic Tees and Flat Peak Caps
There is a growing trend towards personalized and customizable graphic tees and flat peak caps, presenting an opportunity for businesses to provide unique and individualized products.
Indie Artist Collaborations
Collaborations between fashion brands and indie artists are becoming increasingly popular, providing an opportunity for small and independent artists to gain exposure.

Who This Affects Most

Fashion
The fashion industry has an opportunity to switch to more eco-friendly and sustainable production practices for urban hipsters.
Custom Apparel Printing
There is an opportunity for custom apparel printers to offer unique and individualized graphic tees and flat peak caps to the urban hipster market.
Art and Design
The art and design industry can benefit from collaborations with fashion brands to create unique and original products for the urban hipster demographic.
SCORE
4.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 72%
Freshness 8%

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