Purple Powers Into Fashion Edit

This season, the colour purple is SO hot! Whether violet, soft lilac, lavender or deep plum, all shades are absolutely stylish this season.

The look works great worn from head to toe, or simply to add a burst of colour through accessories. If you’re lucky enough to get your dainty digits on Samsung’s new F210 Purple phone, you’ll have that extra bit of panache without even trying! Carry the phone, and you’ll be glam whether you’re out on the town, or leaving your yoga classes at the gym.

This gallery shows some of the greatest ways to wear the look this season.

1. Girls Aloud flaunting the tint du jour at the launch party of Samsung’s F210 Purple phone (how fitting!)
2. Lily Cole at the Row premier (the Olsen Twins’ new line)
3. Sexy purple Gucci heel
4. Deep Purple trench coat from Bebe
5. Oprah and Rihanna, both in dresses by Gucci