While the white t-shirt is hardly an innovative idea, the Siamese t-shirt by Ksubi is a fun take on a classic.
The double neck t-shirt allows for slouchy style, as well as an asymmetrical look that is fun for Spring and Summer. It can also be worn to the left or right.
The Ksubi t-shirts are on sale now for $180 on the Ksubi site.
Implications - Companies often underestimate the degree to which consumers are expecting and demanding the introduction of original never-before-seen items into the market. When seeking out new products, consumers often look for familiar ones that have simply been enhanced or modified. Businesses will benefit by altering products that are already fairly popular across the market because these are the items that consumers may notice first.
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Segment: Females, 12-55
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