Category
Fashion
Collaged Uppers
Trend cluster
Category
Hipster Ubiquity
(UPDATE)
This individualist subculture continues to explode in popularity.
5.3
Trend score
What's Happening
What is the Hipster Ubiquity (UPDATE) trend?
Hipster Ubiquity (UPDATE): Instead of fizzling out, the hipster lifestyle phenomenon proves to have staying power. This subculture has pervaded nearly every aspect of pop culture, and is no longer restricted to young adults. As these consumers value independent thinking and expression, companies must similarly seek ways to stand out to reach this market segment.
Evidence
Examples of the Hipster Ubiquity (UPDATE) trend
CategoryFashion
Hipster Grannies
Felix Larher Photography Keeps It Real for All Ages
The aging population's desire for fashionable clothing and accessories represents a key area for innovation and growth in the fashion industry.
CategoryLife-Stages
Hipster Children's Fashion
'Finger in the Nose' Clothing Makes Kids More Stylish than Grown-Ups
The children's clothing industry can explore new designs and styles that cater to parents who want to dress their kids in fashionable and unique outfits.
CategoryFashion
Hipster Portraits
Photographer Sven Ketz Captures a Popular Culture
Exploring new ways of capturing and representing youth culture through unconventional and authentic photography styles.
CategoryPop Culture
Hipster Food Blogs
The ‘Brothers Brown School of Cooking' Blog is Delicious
Disruptive innovation opportunities for food and beverage companies to partner with food bloggers and social media influencers to reach new audiences.
CategoryPop Culture
Hipster Comics
Emilio Documents Urban Youth Culture With Online Funnies
Disruptive innovation opportunity: Transforming traditional comic book publishing by leveraging online platforms and creating web comics that resonate with the urban youth culture.
CategoryAutos
Hipster-Morphing Car Commercials
The Volkswagen Hipster Ad Encourages You to 'Follow No One'
Opportunity for auto manufacturers to create marketing campaigns that appeal to non-conformists who value authenticity and individuality.
CategoryPop Culture
Street Art Fashion Blogs
'The Unknown Hipster' Documents Style With Paint
The art industry can leverage the trend of using colored pencil and paint to document street fashion by exploring new artistic techniques and collaborations with fashion brands.
CategoryArt & Design
Hipster Chic Playschools
The Israeli Designer Kindergarten Makes Me Want to Go Back to School
Disruptive innovation opportunity: Redefine the concept of traditional schools, focusing on creating luxurious and aesthetically pleasing educational environments.
CategoryPop Culture
Hipster Activity Books
The Indie Rock Coloring Book Pleases Subculture Fanatics
Explore the potential for unconventional and niche activity books in the publishing industry.
Trend themes
Themes within the Hipster Ubiquity (UPDATE) trend
Three behaviours holding the trend together01
Increasing Popularity of Hipster Lifestyle
Hipster subculture has pervaded nearly every aspect of pop culture, and is no longer restricted to young adults.
02
Desire for Originality and Independence
As these consumers value independent thinking and expression, companies must similarly seek ways to stand out to reach this market segment.
03
Quirky and Artistic Expression
Indie rock coloring books and street art fashion blogs showcase the desire for a unique and creative outlet of expression.
Industry implications
What the Hipster Ubiquity (UPDATE) trend means for industry
Where the trend changes the playbookFor
Fashion
Companies can capitalize on offering unique and independent style choices to reach the hipster market.
For
Food
Food bloggers can create content and recipes that showcase the hipster market's culinary desires and preferences.
For
Education and Childhood Products
Designers and brands can create products that cater to hipster parents, who seek more 'adult' and alternative products for their children.
Trend signals
Trend signals for Hipster Ubiquity (UPDATE)
Trend score 5.3 out of 10, from popularity 67%, activity 83%, freshness 8%.
Popularity67%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
