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Adaptive Symbolism
Consumers respond to the World Cup's viral sport symbol, the vuvzela
Implications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games.
| Score: 4.7 |
Warm
Top 6 Examples:
Date Range:46,236 Total Clicks Feb 10 - Jul 10 |
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Featured Examples | |||||||||||
Wedding Dress DigitographyAnna Miminoshvill Sketches Fantasy Bridal FashionsMoscow-based illustrator and designer Anna Miminishvill has a passion for fashion and her latest collection of designs just happens to be for the digital bride. Miminishvill shows off her fantasy bridal… [More] |
Google World Cup ButtonsThe Google YouTube Vuvuzela Button is for World Cup NoiseEven search engines are getting in to the World Cup craze as the Google YouTube vuvuzela button has just surfaced on YouTube videos. Google, you're such jokers! If you're ever in need of a vuvuzela hit,… [More] |
114-Foot NoisemakersThe Hyundai Giant Vuvuzela Signals the Start of World Cup MatchesThe Hyundai giant vuvuzela was created by the car company in conjunction with Jupiter Drawing Room to kick off each of the World Cup matches. The 114-foot vuvuzuela is blown each time there is a World… [More] | |||||||||
Singing Sandwich ContainersTesco's World Cup Packaging Serenades FansSinging and chanting (and yes, even vuvuzelas) are always a part of the experience of soccer's World Cup. Now, Tesco is adding to that singing sandwiches to that list.
Based on the same technology as… [More] |
One-Man Horn SectionsLlyn Foulkes' 'Machine' is an Epic Music-MakerLlyn Foulkes may be the most epic one-man band you will ever seen. Foulkes plays an instrument called 'The Machine' that he created himself out of a bass, xylophone, drum, cowbell, and a whole lot of horns.… [More] |
Mario Music MakersThe Nintendo Harmonica is the Best Thing Since Duck HuntThe world of music and 8-bit cartridges collide with the invention of the Nintendo Harmonica. This harmonica may be the only way I'll ever touch a musical instrument.
The Nintendo Harmonica is a genius… [More] | |||||||||
