Adaptive Symbolism

Consumers respond to the World Cup's viral sport symbol, the vuvzela
Implications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games.
SCORE: 4.5
Warm Top 6 Examples: 47,657 Total Clicks Feb 10 - Jul 10
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Wedding Dress Digitography - Anna Miminoshvill Sketches Fantasy Bridal Fashions
SCORE: 5
Hot 31,542 Clicks Pub: Feb 3, 10
Wedding Dress Digitography
Anna Miminoshvill Sketches Fantasy Bridal Fashions
Moscow-based illustrator and designer Anna Miminishvill has a passion for fashion and her latest collection of designs just happens to be for the digital bride. Miminishvill shows off her fantasy bridal… [More]
Google World Cup Buttons - The Google YouTube Vuvuzela Button is for World Cup Noise
SCORE: 3.7
Warm 2,630 Clicks Pub: Jun 24, 10
Google World Cup Buttons
The Google YouTube Vuvuzela Button is for World Cup Noise
Even search engines are getting in to the World Cup craze as the Google YouTube vuvuzela button has just surfaced on YouTube videos. Google, you're such jokers! If you're ever in need of a vuvuzela hit,… [More]
114-Foot Noisemakers - The Hyundai Giant Vuvuzela Signals the Start of World Cup Matches
SCORE: 4.9
Warm 1,980 Clicks Pub: Jun 26, 10
114-Foot Noisemakers
The Hyundai Giant Vuvuzela Signals the Start of World Cup Matches
The Hyundai giant vuvuzela was created by the car company in conjunction with Jupiter Drawing Room to kick off each of the World Cup matches. The 114-foot vuvuzuela is blown each time there is a World… [More]
Singing Sandwich Containers - Tesco's World Cup Packaging Serenades Fans
SCORE: 4.8
Warm 3,191 Clicks Pub: Jun 22, 10
Singing Sandwich Containers
Tesco's World Cup Packaging Serenades Fans
Singing and chanting (and yes, even vuvuzelas) are always a part of the experience of soccer's World Cup. Now, Tesco is adding to that singing sandwiches to that list. Based on the same technology as… [More]
Mario Music Makers - The Nintendo Harmonica is the Best Thing Since Duck Hunt
SCORE: 3.8
Mild 5,060 Clicks Pub: Mar 14, 10
Mario Music Makers
The Nintendo Harmonica is the Best Thing Since Duck Hunt
The world of music and 8-bit cartridges collide with the invention of the Nintendo Harmonica. This harmonica may be the only way I'll ever touch a musical instrument. The Nintendo Harmonica is a genius… [More]
One-Man Horn Sections - Llyn Foulkes' 'Machine' is an Epic Music-Maker
SCORE: 4.7
Mild 3,254 Clicks Pub: May 21, 10
One-Man Horn Sections
Llyn Foulkes' 'Machine' is an Epic Music-Maker
Llyn Foulkes may be the most epic one-man band you will ever seen. Foulkes plays an instrument called 'The Machine' that he created himself out of a bass, xylophone, drum, cowbell, and a whole lot of horns.… [More]
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