Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Adaptive Symbolism

Consumers respond to the World Cup's viral sport symbol, the vuvzela

Implications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games.
Trend Themes
1. Global Cultural Symbols - Familiar global symbols have the power to appeal to various industries, whether in professional sports, fashion or video games, presenting opportunities for cross-industry collaborations that tap into the universality of these symbols.
2. Humorous and Entertaining Products - Products with a humorous or entertaining element appeal to those who want to be entertained while completing their everyday tasks, providing opportunities for companies trying to increase their appeal.
3. Creative Use of Technology - Creative and novel use of technology, such as creating singing sandwich boxes or integrating musical components into everyday objects, can provide opportunities for innovation and disruptive product development.
Industry Implications
1. Marketing and Advertising - Marketing and advertising professionals can tap into global cultural symbols and create humorous and entertaining campaigns that capture consumer attention and drive engagement.
2. Fashion and Retail - Fashion and retail professional can collaborate and leverage global cultural symbols to create unique and engaging products that connect with consumers in new ways.
3. Consumer Electronics - Consumer electronics professionals can explore creative use of technology to develop new products that integrate music or musical components in everyday objects, creating novel experiences for consumers.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 76 Examples:
1,413,583 Total Clicks
Date Range:
Feb 10 — Jul 10
Trending:
Warm

Featured Examples

Wedding Dress Digitography
Wedding Dress Digitography
Anna Miminoshvill Sketches Fantasy Bridal Fashions
Moscow-based illustrator and designer Anna Miminishvill has a passion for fashion and her latest collection of designs just happens to be for the digital bride. Miminishvill shows off her fantasy bridal… MORE
Google World Cup Buttons
Google World Cup Buttons
The Google YouTube Vuvuzela Button is for World Cup Noise
Even search engines are getting in to the World Cup craze as the Google YouTube vuvuzela button has just surfaced on YouTube videos. Google, you're such jokers! If you're ever in need of a vuvuzela hit,… MORE
play_circle_filled 114-Foot Noisemakers
114-Foot Noisemakers
The Hyundai Giant Vuvuzela Signals the Start of World Cup Matches
The Hyundai giant vuvuzela was created by the car company in conjunction with Jupiter Drawing Room to kick off each of the World Cup matches. The 114-foot vuvuzuela is blown each time there is a World… MORE
play_circle_filled Singing Sandwich Containers
Singing Sandwich Containers
Tesco's World Cup Packaging Serenades Fans
Singing and chanting (and yes, even vuvuzelas) are always a part of the experience of soccer's World Cup. Now, Tesco is adding to that singing sandwiches to that list. Based on the same technology as… MORE
Mario Music Makers
Mario Music Makers
The Nintendo Harmonica is the Best Thing Since Duck Hunt
The world of music and 8-bit cartridges collide with the invention of the Nintendo Harmonica. This harmonica may be the only way I'll ever touch a musical instrument. The Nintendo Harmonica is a genius… MORE
play_circle_filled One-Man Horn Sections
One-Man Horn Sections
Llyn Foulkes' 'Machine' is an Epic Music-Maker
Llyn Foulkes may be the most epic one-man band you will ever seen. Foulkes plays an instrument called 'The Machine' that he created himself out of a bass, xylophone, drum, cowbell, and a whole lot of horns.… MORE
FIFA Support Virals
FIFA Support Virals
The 'High-Five World Cup' Video Gets Funny for 1goal.Org
Funny or Die created a silly montage called 'High-Five World Cup' to support 1goal.org. The video features several shots of two comedians giving each other high-fives in various situations. Everything… MORE
Pesty Vuvuzelas
Pesty Vuvuzelas
World Cup Noisemakers Perfect Sound Effect for Rid Insect Repellent Ad
McCann Melbourne has created a radio commercial for RID insect repellent, Australia’s most popular, using the Vuvuzela as a sound effect. The Vuvuzela may be considered by many to be the most annoying… MORE
Hipster Musician Editorials
Hipster Musician Editorials
'Soul of Chet' in Men's Vogue China Features Fashionable Trumpeters
Musicians have a confident, unique sense of style all their own, so it's no wonder this aesthetic was challenged for 'Soul of Chet' in Men's Vogue China. Models Vincent Lacrocq, Jacques Naude, Boyd Holbrook,… MORE
Musically-Inclined Editorials
Musically-Inclined Editorials
The Fudge Magazine June 2010 Issue Captures Youthful Innocence
The Fudge Magazine June 2010 issue features an editorial collaboration with the Japanese clothing label Victim Innocents and Classics. Photographer Tokumasu Junichiro captured fresh-faced models Johan… MORE

Related Examples

Vuvuzela Jock Jams
Vuvuzela Jock Jams
The Vuvuzellas, The All-Girl Vuvuzela Cover Band, Rocks
play_circle_filled Noise-Maker Science
Noise-Maker Science
The 'Annoying Vuvuzelas Explained' Video by World Cup Players and Professors
Pop-Up FIFA Parties
Pop-Up FIFA Parties
Johannesburg 24 by Adidas Originals & Bar 25 Makes a Great Party Venue
play_circle_filled World Cup Flip-Flops
World Cup Flip-Flops
Havaianas 'Teams' Sandals Let You Rep Your Football-Frenzied Country
play_circle_filled Digitized Soccer Shoutouts
Digitized Soccer Shoutouts
Nike's ‘Write Your Headline' for the FIFA World Cup
play_circle_filled Deforestation Comparison Ads
Deforestation Comparison Ads
The Greenpeace Australia Ad Spurs Many Flames
play_circle_filled Back-Balanced Soccer Goals
Back-Balanced Soccer Goals
Cristiano Ronaldo's Amazing Goal at the World Cup
play_circle_filled Kids' World Cup Covers
Kids' World Cup Covers
'Outside The Box' Students Sing ‘Wavin' Flag'
FIFA Fashion Mags
FIFA Fashion Mags
Sepp Magazine is Dedicated to the World Cup
Tabloid-Mocking Editorials
Tabloid-Mocking Editorials
'Footballer's Wives' in V Plays Up the World Cup WAG Fuss
14 Stellar Soccer Shoes
14 Stellar Soccer Shoes
From World Cup Sneakers to Gold Footie Kicks
play_circle_filled BP Soccer Alibis
BP Soccer Alibis
'De Rossi World Cup Dive: BP to Blame' Video Shows Oil Spill's Effect on Sports
play_circle_filled Singing Celeb Endorsements
Singing Celeb Endorsements
Australia is the Team John Travolta Wants for World Cup Victory
11 Melodious Noise Makers
11 Melodious Noise Makers
From Mario Music Makers to the South African Vuvuzela
Soccer Ball Statues
Soccer Ball Statues
The Nike World Cup Sculpture is Entirely Created out of Soccer Balls
Social Sports Accessories
Social Sports Accessories
Rainbow Collection World Cup Orange Bracelets are About Fair Trade
Nationalist Nails
Nationalist Nails
Wah Nails Offers Sassy World Cup Manicures
play_circle_filled World Cup Instrument Apps
World Cup Instrument Apps
The Vuvuzela App is an Electronic African Noisemaker
Epic FIFA Concerts
Epic FIFA Concerts
The Shakira FIFA World Cup Performance in South Africa is Ferocious
World Cup Sneakers
World Cup Sneakers
Daniel Rees is at it Again with World Cup Soccer-Inspired Kicks
21 FIFA Fan Products
21 FIFA Fan Products
World Cup Merchandise to Celebrate Your Passion for Soccer
World Cup Crayon Carvings
World Cup Crayon Carvings
Diem Chau's World Cup Crayons are Stunning Sports Sculptures
Blinged-Out Soccer Balls
Blinged-Out Soccer Balls
Shimanksy Soccer Ball Will Set You Back $2.5 Million
Trumpeting Sports Pens
Trumpeting Sports Pens
The Vuvuzela Pen Helps You Write Out Loud During the 2010 World Cup
Sandwich How-To Guides
Sandwich How-To Guides
Learn How to Make the Best PB&J Without Soggy Bread
Single Seat Theatres
Single Seat Theatres
Theatre for One Gets You Uncomfortably Close to the Stage
Smarty Pants Editorials
Smarty Pants Editorials
'2cool 4school' in the Economic Journal Shows Off Smart Menswear
Leather Bound Hipsters
Leather Bound Hipsters
The Hellz Bellz Second Spring 2010 Collection is Rebelious
Hipster-Hunting Photoshoots
Hipster-Hunting Photoshoots
David Arango's 'Cool Hunting Season' Will Keep Hipsters from Camping
play_circle_filled Empty School Orchestras
Empty School Orchestras
Ben Meyers is an Epic One Man Band in 'Empty School'
Colorful Schoolboy Style
Colorful Schoolboy Style
Francisco Lachowski Shows Preppy Styles for TI 2010 Spring Campaign
Poor Boy Couture
Poor Boy Couture
The Tim Hamilton Redux 2010 Collection has a Mischevious and Youthful Vibe
Country-Specific Sandwiches
Country-Specific Sandwiches
The McItaly Big Mac Draws the Ire of Italians
One Man Glee Clubs
One Man Glee Clubs
Kurt Hugo Schneider Transforms Tsui's Solo Vocals into Group Performance
Nintendo Hard Drives
Nintendo Hard Drives
The NES External Hard Drive is for Hardcore Fanboys
Broody Romantic Menswear
Broody Romantic Menswear
The Robert Geller Fall 2010 Collection is Gothically Tailored
play_circle_filled Puzzling Sandwiches
Puzzling Sandwiches
The ‘Lunch Punch' is a Hit With Kids
Skeletal Bride Artwork
Skeletal Bride Artwork
Artist Laurie Lipton Brings Horror to Life
14 Colorful Wedding Gowns
14 Colorful Wedding Gowns
From Green Brides to Anime Wedding Fashion
Woven Bridal Bouffants
Woven Bridal Bouffants
'Wedding Dress Collection' by Laura Vanagaityte is for Retro-Modern Brides
Nintendo Card Cases
Nintendo Card Cases
This Mod Proves the Modern Mario Means Business
play_circle_filled Religious Gamer Virals
Religious Gamer Virals
Virtual Mass Nintendo Wii Game Actually Promotes Dante's Inferno
play_circle_filled One-Man Aircrafts
One-Man Aircrafts
The Nasa Puffin Will Revolutionize Personal Traveling
Oriental Wedding Charms
Oriental Wedding Charms
Chic Gifts for Your Bride-to-Be Friend
play_circle_filled One-Man Band Apps
One-Man Band Apps
Voice Band iPhone App Lets You Rock Out With Your Mouth Out
Fun Food Containers
Fun Food Containers
Goodbyn Compartmentalized Lunchboxes for Kids & Adults
Hipster Fashiontography
Hipster Fashiontography
Bill Georgoussis' Deck Collection is Authentic Fringe
Retro Wedding Party Attire
Retro Wedding Party Attire
Quail Bridal Solves the Brutal Bridesmaid Dress Conundrum
play_circle_filled Buskvertising
Buskvertising
Axe Pays Buskers to Promote Leather-Scented Deodorant
Harmonica Flash Drives
Harmonica Flash Drives
The FlashHarp is a Jammin' Way to Upload Files
play_circle_filled Solar-Powered Insect Lures
Solar-Powered Insect Lures
'Sundew Flower Trap' Attracts Insects to Carnivorous Plants
Hipster Bubble Bath Shoots
Hipster Bubble Bath Shoots
The Karmaloop Autumn/Winter 2009 Lookbook is Super Cheeky
Corpse Bride Cuffs
Corpse Bride Cuffs
'Bride Stripped Bare' Accessories by SoCharmed Are Dark & Delectable
Lazy Lingering Fashiontography
Lazy Lingering Fashiontography
'The Wait' in Upstreet Magazine Shows a Fashionable Nicolas Ripoll
Retro Schoolboy Editorials
Retro Schoolboy Editorials
The Christoph Musiol Photo Spread Features Old-School Style for Fall
play_circle_filled Bartering Brides
Bartering Brides
Kerry Coryell Trades Her Way to $75,000 Wedding
Brooch Bouquets
Brooch Bouquets
Fantasy Floral Designs Creates Vintage-Loving Alternative for Brides
80's School Boy Fashion
80's School Boy Fashion
Beams Fall/Winter 2009 Collection Brings a Retro Vibe
Chic Recession Editorials
Chic Recession Editorials
Tokion Magazine Features Stylish Unemployed Men
Carefree Life Lookbooks
Carefree Life Lookbooks
Via Snella Creates a Whimsical Spring 2010 Campaign
Gothic Wedding Bouquets
Gothic Wedding Bouquets
Black Roses and Calla Lilies for Tradition-Defying Brides
10 Mosquito Inspired Innovations
10 Mosquito Inspired Innovations
Fiending Blood, From Miniature Bikes to Artwork
Fashionable Busking
Fashionable Busking
Christian Joy Makes Her Fashion Lookbook Uber Fun
Plastic Trumpets
Plastic Trumpets
The Vuvuzela is the Official Noisemaker of FIFA 2010
Geeky Nintendo USBs
Geeky Nintendo USBs
Super Mario Memory Sticks Celebrate Classic Gaming
Bagpipe Marathons
Bagpipe Marathons
Rob Calder, the Bagpipe Busker, Brings Awareness to Scottish Americans
Bug Bite Gadgets
Bug Bite Gadgets
Heated Itch Relief Soothes Scratchiness Electronically
Nintendo Board Games
Nintendo Board Games
Super Mario World by Ashley Buerkett is a 3D Masterpiece
play_circle_filled Self-Sampling Musicians
Self-Sampling Musicians
Reggie Watts is a One-Man Band, Literally
Casual Chic Male Fashion
Casual Chic Male Fashion
'Preppy Boy' in Asos Magazine Shows Relaxed Smart Look
play_circle_filled Giant Phonograph Speakers
Giant Phonograph Speakers
8' Tall XL Custom Horn Speakers by Specimen
Multi-Horned Instruments
Multi-Horned Instruments
The 5-Trumpet Harmonica By Hammacher Schlemmer
Rock Band Reunion Tours
Rock Band Reunion Tours
Robert Plant Rejoins Led Zeppelin
Band Geek Hero Shirts
Band Geek Hero Shirts
Fashion for Proud Musicians
play_circle_filled Big Band Video Games
Big Band Video Games
Guitar Hero Aerosmith (Part 2)
play_circle_filled iPhone Nintendo Emulator
iPhone Nintendo Emulator
New Hack Lets You Play Nintendo Games