Potential

Signalling Dots with a Mac Flavour

By: irenesco - Published: Dec 26, 2007   Updated: Jul 18 2011 • References: unconfessableideas and ipodjournal.it
The new "trio" pins set is made of three pins, with a traffic-light-appearance, that aims at signalling your status to people who share the code with you...

Which code? if wearing the three pins together it appears almost immediately: they are mimicking the little window buttons of mac OS operating system.

The pins are the Xmas 07 proposal by Unconfessable Ideas, an Italy-based Apple lovers company.

Price: 3 euros, sold on the website.

Implications - Consumers are looking for products that feature a relatable element. No longer satisfied with items that simply complete a practical function, customers are attracted to items that also work towards creating a deeper connection. Companies trying to increase their appeal could focus on this when coming out with their newest designs.