Which code? if wearing the three pins together it appears almost immediately: they are mimicking the little window buttons of mac OS operating system.
The pins are the Xmas 07 proposal by Unconfessable Ideas, an Italy-based Apple lovers company.
Price: 3 euros, sold on the website.
Implications - Consumers are looking for products that feature a relatable element. No longer satisfied with items that simply complete a practical function, customers are attracted to items that also work towards creating a deeper connection. Companies trying to increase their appeal could focus on this when coming out with their newest designs.