Category
Business
Assisted Conversion
Trend cluster
Category
Tweetonomics
Social media creates new career opportunities, products and service industries.
4.2
Trend score
Trend
What is the Tweetonomics trend?
Tweetonomics: With Twitter now a household term, the popular social media site has allowed various businesses, products and jobs relating to their site to flourish. As more users join this online community, more career opportunities will evolve due to the viral success of the Twittersphere.
Trend themes
Themes within the Tweetonomics trend
Three behaviours holding the trend together01
Social Media Marketing
Businesses are using social media platforms like Twitter and Facebook to directly interface with their customers, leaving them with the most straightforward and pleasant interaction possible.
02
Customized Social Media Products
From Twitter leggings to customized sneakers, businesses are creating products that appeal to consumers' desire for personalization and uniqueness.
03
Real-Time Interaction
More businesses are integrating real-time interaction with their customers through social media platforms, from hotels providing concierge services through Twitter to Bot Beverages' website controlled by Twitter users.
Industry implications
What the Tweetonomics trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Businesses need to leverage social media platforms to market and advertise their products and services to their target audience.
For
Retail and Fashion
The trend of customized social media products, such as Twitter leggings and Daniel Reese's customized sneakers, is disrupting the retail and fashion industry by creating a unique value proposition for consumers.
For
Hospitality and Tourism
The trend of real-time interaction through social media, such as hotels providing concierge services through Twitter, is disrupting the hospitality and tourism industry by offering convenient and personalized customer service.
Trend signals
Trend signals for Tweetonomics
Trend score 4.2 out of 10, from popularity 58%, activity 59%, freshness 8%.
Popularity58%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Tweetonomics trend
10 featured examples from Jul 18, 2009 to May 31, 2010CategoryFashion
Twitter High-Tops
Daniel Reese Customized Sneakers Feature Pop Culture Heavyweights
The customized sneaker trend creates an opportunity for footwear companies to offer personalized designs and unique collaborations with artists.
CategoryFashion
Social Network Stockings
Twitter Leggings Proclaim "Follow Me" On Each Leg
Fashion retailers can tap into the social media trend by offering garments and accessories that cater to individuals looking to showcase their online presence, such as these Twitt…
CategoryArt & Design
Hashtag Powered Sites
Bot Beverages Website Controlled by Twitter Users
The use of real-time website customization through social media integration provides an innovative opportunity for beverage companies to differentiate themselves from competitors…
CategoryTech
Profile Pic Photoshoots
Update Your Facebook Photo with Help from Noah Wolf
Disruptive innovation opportunity: Utilizing technology and creative approaches to offer specialized profile pic photoshoots that cater to the burgeoning demand for visually appea…
CategoryTech
Tweeting Shoes
Ramblers Follow Every Step You Take
Integrating wearable technology and smart sensors into athletic apparel and footwear to track performance and prevent injury.
CategoryPop Culture
Full Page Tweet Ads
Trident Gum Takes Twitter to Print in Marketing Campaign
The cross-platform advertising trend observed in Trident Gum's full page Tweet ad creates disruptive innovation opportunities in the advertising industry by encouraging the conver…
CategoryPop Culture
Social Profile Exterminators
The Web 2.0 Suicide Machine Makes Going Cold Turkey Easy
Opportunity for social media management companies to develop automated solutions for deleting profiles or offering digital detox services to clients.
CategoryWorld
Twitter Concierges
Hyatt Extends Hospitality to the Internet With @HyattConcierge
The hospitality industry can leverage Twitter as a customer service channel to offer on-demand support and promote direct interaction with guests.
CategoryMarketing
Twittering Talk Shows
Ashton Kutcher Sparks New Web-Based Entertainment
The media and entertainment industry can explore new ways to create and distribute web-based reality TV and talk shows.
CategoryArt & Design
Customized Songs
Lovejingles.com Makes Personalized Jingles for You and Your Friends
As the demand for customized songs increases, traditional music production companies may face competition from firms offering personalized and tailored music production services t…
