Trident Gum has taken its Twitter success to USA Today. Featuring a full page ad that reads "The people have Tweeted," the ad is a clever idea, but time will only tell how long the flavor will last on this one.
I must say, I love the irony. First companies had to switch to an online format in order to survive, now businesses are taking their online success to the ancient world of print to show how modern and successful they are. The circle of life, que bonita.
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Trident Gum Takes Twitter to Print in Marketing Campaign
- By: Brian G RandlesDec 19, 2009