WWF Ad Campaign Compares Deforestation to Cancer

By: TrendHead - Published: Apr 10, 2009 • References: & ibelieveinadv
This is a picture of a forest cut in the shape of a pair of lungs to raise awareness for deforestation. While the lung to our left looks healthy, the one to our right has been subjected to deforestation and thereby looks like a lung with an internal illness.

The image is strong and leaves you with a clear awareness of the damage done to the wildlife that live in that area.

The picture was used as an ad campaign for the WWF to visually remind us of the importance of trees to the atmosphere. The ad was created by the French advertising agency TBWA, Paris. Stats for Forests As Lungs Trending: Older & Mild
Research: 13,963 clicks in 372 w
Interest: 1.1 minutes
Concept: Forests As Lungs
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: wwf's solar powered billboard warns about global warming, eco-stunt photo tricks, and jungle jewelry benefits wildlife.