Brand Reversion

Nostalgia opening the door for childhood brands
Implications - The continual search for nostalgic, childhood symbols indicates that consumers may want more than the imposing, mega-brands of today. The Walt Disney Company has managed to capture—and stay in—the hearts of consumers, as well as inspire products in everything from furniture to fashion. Thus, being yesterday’s long-established brand may prove more beneficial in today’s crowded marketplace.
SCORE: 5.9
V. Hot Top 6 Examples: 1,235,959 Total Clicks Nov 09 - Jul 10
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Fairytale Heroine Pin-Ups - J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover
SCORE: 7.1
Viral 1,092,962 Clicks Pub: Apr 25, 10
Fairytale Heroine Pin-Ups
J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover
The shots you see above are from the J. Scott Campbell 'Disney Princess' series. If Disney’s appeal with kids ever starts to fade, they may want to call on J. Scott Campbell to help them go after a new… [More]
Minnie Mouse Fashiontography - The Vogue Germany Chanel Iman Shoot is All Bows and Ears
SCORE: 6.4
Viral 56,103 Clicks Pub: Nov 18, 09
Minnie Mouse Fashiontography
The Vogue Germany Chanel Iman Shoot is All Bows and Ears
It’s not surprising that a brand as iconic as Disney has managed to cross its way from children- and family-centric innovations to high fashion editorials. But crossed it has--at least in influence--and… [More]
Post-Apocalyptic Disney Art - The Jeff Gillette ‘Dismayland' Collection is Shocking and
SCORE: 6.1
V. Hot 44,376 Clicks Pub: May 11, 10
Post-Apocalyptic Disney Art
The Jeff Gillette ‘Dismayland' Collection is Shocking and
The Jeff Gillett ‘Dismayland’ collection takes a different look at the magical kingdom of Disneyland. Gillett has taken the concept of the perfect-looking, almost fantasy-like structure that is Disney… [More]
Disney Doll Fashion - Janeta Samp Stars in Style and the Family Tunes #126
SCORE: 5.6
V. Hot 20,538 Clicks Pub: May 17, 10
Disney Doll Fashion
Janeta Samp Stars in Style and the Family Tunes #126
The Style and Family Tunes #126 magazine certainly has one spicy pictorial named ‘Heartbreak Hotel.’ Starring fresh-faced model Janeta Samp and photographed by Kate Bellm, this photo story is comprised… [More]
Amusement Park Takeover Ads - Say Hello to Disney Hollywood Studios' Star Wars Weekends
SCORE: 4.4
Warm 10,645 Clicks Pub: May 10, 10
Amusement Park Takeover Ads
Say Hello to Disney Hollywood Studios' Star Wars Weekends
The Disney Hollywood Studios' Star Wars Weekends promise to be as epic as the exciting trilogies. The park will now have popular characters from 'Star Wars' roaming the streets providing entertainment… [More]
Adult Disney - Disney Decides to Try Adult Disney Channel on Demand
SCORE: 5.8
Warm 11,335 Clicks Pub: Feb 5, 10
Adult Disney
Disney Decides to Try Adult Disney Channel on Demand
Remember the good old days when a great Disney show had all of the emotional elements to make you laugh and cry? Disney specialized in making feel good cinematic experiences. Well, now Disney Channel on… [More]