Nostalgia opening the door for childhood brands
Implications - The continual search for nostalgic, childhood symbols indicates that consumers may want more than the imposing, mega-brands of today. The Walt Disney Company has managed to capture—and stay in—the hearts of consumers, as well as inspire products in everything from furniture to fashion. Thus, being yesterday’s long-established brand may prove more beneficial in today’s crowded marketplace.
Trend Themes
1. Nostalgia Marketing - Brands can leverage nostalgia by bringing back childhood symbols to capture the hearts of consumers and stand out in a crowded marketplace.
2. Adultification - Brands can expand their target market and appeal to adult consumers by reimagining family-friendly content into more mature themes or products.
3. Subversive Designs - Designers can create disruptive versions of iconic brands by deconstructing and subverting the established image, engendering humor and emotional engagement.
Industry Implications
1. Marketing and Advertising - Marketing firms can help brands use nostalgia to create emotional connections with consumers, fostering brand loyalty and repeat purchase.
2. Media and Entertainment - Media companies can transform family-friendly content into more sophisticated or adult-oriented themes to attract new audiences and expand their reach.
3. Design and Creative - Designers can explore new concepts and approaches, challenging established designs and pushing boundaries to create innovative new products and experiences.
11 Featured, 75 Examples:
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Date Range:
Oct 09 — Jul 10
Trending:
Hot
Consumer Insight Topics:
