The Moms with Guns Amber Alert PSA attempts to conquer the popular misconception that a gun can keep a family safe.

The concept and the video is awesome. It makes regular moms look like bad-ass heat-packing superheroes. Moms always want to be the hero, which is why I think this PSA works so well. The Moms with Guns Amber Alert PSA wants to tell mothers and families that guns do not keep your kid safe, while showing off some pretty awesome mommies.