Fandom Marketing

Brands are strategically tying team pride and product consumption together

Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers.
SCORE: 4.9
Mild Top 6 Examples: 6,424 Total Clicks Mar 14 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Team Spirit-Themed Shoes - The Nike Week Zero Collection is Customized by Varsity Football Teams
SCORE: 5.7
Hot 2,051 Clicks Pub: Aug 17, 15
Team Spirit-Themed Shoes
The Nike Week Zero Collection is Customized by Varsity Football Teams
Week Zero is the unofficial kickoff of the college football season and Nike is super excited about it. In celebration, the sportswear giant is releasing the Week Zero Collection, featuring 13... [More]
Activity-Encouraging Promotions - Coca-Cola Will Give Away Soccer Balls for This World Cup Promotion
SCORE: 5.5
Warm 2,051 Clicks Pub: May 21, 14
Activity-Encouraging Promotions
Coca-Cola Will Give Away Soccer Balls for This World Cup Promotion
Coca-Cola launched this exciting new World Cup promotion which gives consumers the chance to win a limited-edition Coca-Cola soccer ball. The promotion is part of a campaign by Coca-Cola—an... [More]
Sporty Drink Packaging - 'Milla' Launched Limited-Edition Labels Inspired by the European Games
SCORE: 3.8
Mild 811 Clicks Pub: Jun 11, 15
Sporty Drink Packaging
'Milla' Launched Limited-Edition Labels Inspired by the European Games
Milla teamed up with design agency Artgroup Bruketa&Zinic OM Baku to create these limited-edition European Game labels for its drinkable dairy products. The bottled dairy drinks are now dressed... [More]
Immaculate World Cup Ads - This Listerine World Cup Ad Reminds You to Keep a Clean Mouth
SCORE: 4.1
Mild 347 Clicks Pub: May 21, 14
Immaculate World Cup Ads
This Listerine World Cup Ad Reminds You to Keep a Clean Mouth
As one of the official sponsors for the upcoming FIFA 2014 World Cup in Brazil, Listerine is making its ties to the game known. Although it seems like a bit of a stretch between mouthwash and soccer,... [More]
Lustrous Soccer Brew Bottles - The Budweiser World Cup Bottle Has Been Revealed
SCORE: 3.3
Untested 857 Clicks Pub: Mar 3, 14
Lustrous Soccer Brew Bottles
The Budweiser World Cup Bottle Has Been Revealed
The new limited-edition Budweiser World Cup Bottle has finally been revealed for the upcoming 2014 FIFA tournament. This redesigned bottle features the iconic World Cup trophy that will take place... [More]
French Fry Football Re-Enactments - McDonald's FryFutbol Uses Fries to Recreate FIFA 2014 Highlights
SCORE: 3.7
Untested 307 Clicks Pub: Jul 7, 14
French Fry Football Re-Enactments
McDonald's FryFutbol Uses Fries to Recreate FIFA 2014 Highlights
In an effort to jump on the FIFA World Cup bandwagon with only four teams left, McDonald’s FryFutbol is re-enacting some of the international soccer tournament’s highlights using their... [More]