Social Good Sporting

Activists use the momentum of sport events to bolster philanthropic causes

Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages.
SCORE: 5.9
Warm Top 6 Examples: 15,908 Total Clicks Feb 14 - Aug 14
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Activity
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DEMOGRAPHICS
Stadium Housing Complexes - Casa Futebol Turns Unused Soccer Arenas into Low-Income Homes
SCORE: 6.9
V. Hot 5,184 Clicks Pub: Jul 21, 14
Stadium Housing Complexes
Casa Futebol Turns Unused Soccer Arenas into Low-Income Homes
Casa Futebol imagines a future where Brazil’s World Cup stadiums are transformed into public housing. Such a bold strategy isn’t as complicated as it may sound. French architects Axel de... [More]
Charitable Soccer Balls - Designers Reinterpret the World Cup 2014 Ball to Benefit Brazil's Youth
SCORE: 6.9
Hot 4,656 Clicks Pub: Jun 24, 14
Charitable Soccer Balls
Designers Reinterpret the World Cup 2014 Ball to Benefit Brazil's Youth
As part of the charitable Make Kids Happy project by Brazil’s Gol de Letra Foundation, well-known celebrities and designer brands were asked to put their own spins on the World Cup 2014 ball.... [More]
Social Justice Search Designs - The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
SCORE: 6.1
Warm 2,400 Clicks Pub: Feb 11, 14
Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
The Olympic Google Doodle on the front page of the Google search page takes a poke at Russian un-just anti-gay politics that have the world buzzing. The Google Doodle was made in honor of the... [More]
Activity-Encouraging Promotions - Coca-Cola Will Give Away Soccer Balls for This World Cup Promotion
SCORE: 5.5
Warm 2,051 Clicks Pub: May 21, 14
Activity-Encouraging Promotions
Coca-Cola Will Give Away Soccer Balls for This World Cup Promotion
Coca-Cola launched this exciting new World Cup promotion which gives consumers the chance to win a limited-edition Coca-Cola soccer ball. The promotion is part of a campaign by Coca-Cola—an... [More]
Subtly Inverted Soccer Jerseys - Botafogo's Inverted Jersey Takes a Stance Against Racism in Sports
SCORE: 5.2
Warm 1,051 Clicks Pub: Jun 13, 14
Subtly Inverted Soccer Jerseys
Botafogo's Inverted Jersey Takes a Stance Against Racism in Sports
Friendly rivalries are an inevitable and fun part of big sporting events like the 2014 FIFA World Cup, but sometimes playful competitiveness turns into pure racism in sports. Over the last few years,... [More]
Philanthropic Hockey Contracts - A One-Day Hockey Contract Was Given to a Sick San Jose Sharks Fan
SCORE: 4.5
Mild 566 Clicks Pub: Mar 20, 14
Philanthropic Hockey Contracts
A One-Day Hockey Contract Was Given to a Sick San Jose Sharks Fan
The San Jose Sharks has done the unexpected and signed a player based on a one-day hockey contract. Eleven-year-old Sam Tageson is now officially a member of the NHL franchise, despite his medical... [More]