The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws

By: Kristina Marković - Published: • References: google & gigaom
The Olympic Google Doodle on the front page of the Google search page takes a poke at Russian un-just anti-gay politics that have the world buzzing.

The Google Doodle was made in honor of the Sochi 2014 Winter Olympics, and at first glance, it looks like a typical Google logo. However, the strategically chosen colors resemble the gay pride flag. One day before the opening ceremony, Google changed the websites front page.

The rainbow-themed image features various sports athletes in action; below the picture, section six of the Olympic charter is quoted. The section 6 charter advocates against discrimination in any form. Google is a Sochi Olympic sponsor, and rightly so, is trying to make a point that it does not condone Russian laws that limit free speech and the safety of gay, lesbian, bisexual and transgendered individuals. The Google is making a not-so-subtle point aimed at Russia.

The rainbow-themed Olympic Google Doodle is advocating equality and gay-rights on a large scale, and letting Russia know that its laws are unacceptable. Stats for Social Justice Search Designs Trending: This Year & Popular
Traction: 2,068 clicks in 36 w
Interest: 0.5 minutes
Concept: Olympic Google Doodle
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: glasses-based gaming devices, revealing face scanner apps, and search engine logo competitions.