The Florida Panthers' 'Perfect Plan' Lets You Name Your Price

By: Michael Hines - Published: Aug 14, 2010 • References: formstack & wired
The NHL’s Florida Panthers have undertaken a bold move to get fans in the seats. Their new season ticket plan, dubbed the ‘Perfect Plan,’ lets fans go online and name where they want to sit and how much they want to pay for the whole season.

The proposals on the Perfect Plan are directed to a team representative, who will either reject them or try and rework them. This plan is a trial-run only, but it has seen some success. 100 of the 180 submissions to the Perfect Plan have been accepted so far. If only the NFL could get in on this. Stats for Self-Priced Season Tickets Trending: Older & Chilly
Research: 229 clicks in 301 w
Interest: 1.5 minutes
Concept: Perfect Plan
Related: 55 examples / 42 photos
Segment: Males, 18-35
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