Coca-Cola launched this exciting new World Cup promotion which gives consumers the chance to win a limited-edition Coca-Cola soccer ball. The promotion is part of a campaign by Coca-Cola -- an official sponsor of the event -- to encourage people to get more active this summer.
The promotion will run up until July 13 -- the last day of the World Cup -- with customers invited to enter a unique code found on promotional packs of Coca-Cola and Coke Zero on the 'Win A Ball' website to determine if they are a winner. Around one million of the balls will be given away.
This World Cup promotion will be supported by an ad campaign that will run across the TV, online, print and outdoor platforms.
Coca-Cola has also promised to donate 10 pence to British charity StreetGames -- which helps underprivileged children experience and enjoy sports -- for every valid 'Win A Ball' entry.
Stats for Activity-Encouraging Promotions
Trending: Older & Warm
Research: 1,964 clicks in 101 w
Interest: 1.2 minutes
Concept: World Cup Promotion
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Segment: Males, 12-55+
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