Digitized Adoption

Pet adoption is given a modern, social overhaul to improve efficacy

Implications - As social organizations strive to get the attention of consumers, the utilization of apps and social networking for pet adoption is getting attention for their humor and accessibility. The lightening of traditionally serious topics is drawing in younger demographics that prefer interactivity and tech-based solutions.
SCORE: 4.1
Mild Top 5 Examples: 5,847 Total Clicks Nov 13 - Aug 14
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileLifestylePets
Canine Matchmaking Campaigns - The Puppy Love Pet Adoption Campaign Matches People to Loving Pets
SCORE: 5.1
Mild 1,164 Clicks Pub: Aug 5, 14
Canine Matchmaking Campaigns
The Puppy Love Pet Adoption Campaign Matches People to Loving Pets
Puppy Love is a pet adoption project that hijacks Tinder for a good cause, helping to match abandoned dogs to potential owners. The campaign is being run by marketing interns at the BBH creative... [More]
Pup Adoption Apps - The BarkBuddy App is Tinder for Puppies
SCORE: 4.1
Mild 702 Clicks Pub: May 28, 14
Pup Adoption Apps
The BarkBuddy App is Tinder for Puppies
From the makers of ‘BarkBox,’ comes the equally-as-cleverly titled ‘BarkBuddy,’ an app that’s being hailed as “Tinder for dogs.” Unfortunately, this app... [More]
Social Animal Adoption Campaigns - Famous Animals on Instagram Help to Promote Pet Adoptions
SCORE: 4.6
Mild 1,057 Clicks Pub: Nov 28, 13
Social Animal Adoption Campaigns
Famous Animals on Instagram Help to Promote Pet Adoptions
There’s no doubt about the popularity of animals on Instagram — some of the pets that even have their own accounts are being followed by hundreds of thousands of people. To help promote... [More]
Photoshopped Adoption Projects - The Help Dogs with Images Series Focuses on Rescue Pets
SCORE: 3.5
Mild 1,679 Clicks Pub: May 24, 14
Photoshopped Adoption Projects
The Help Dogs with Images Series Focuses on Rescue Pets
Artist Sarolta Ban has helped the lives of ten rescue dogs by way of her series Help Dogs with Images. The pictures feature snapshots of the animals with photoshopped additions, presenting an... [More]
Lookalike Pet Adoption Apps - The PetMatch App Helps You Find Pets Based on Their Looks
SCORE: 2.8
Untested 1,245 Clicks Pub: May 24, 14
Lookalike Pet Adoption Apps
The PetMatch App Helps You Find Pets Based on Their Looks
If you want to adopt a pet and have already dreamed up the perfect-looking pooch or feline in your mind, using the PetMatch app is probably one of the best ways to see if you can be paired up with a... [More]