These Suggestive Ads Present Chicaco Hot Spots Like Dating Profiles

By: Laura McQuarrie - Published: Jul 30, 2014 • References: weekendquickie & blogs.riverfronttimes
In this Tinder-style ad series, Chicago hopes to make its best sights as appealing as a hot date. The Weekend Quickie ads are styled to look like dating profiles viewed on an app called "Instant Attractions" and in the place of a shot of a person's face, the profile pictures are of landmarks like the Saint Louis Science Center and the St. Louis Zoo, paired with extremely suggestive lines that suggest some wilder-than-usual activities be preformed at these locations. Although some of them are pretty bad, like a bad pickup line, the text is at least laughable.

Right now the Tinder-like ads are visible on Weekend Quickie's website and the ads backed by the St. Louis Convention and Visitors Commission will soon be spotted everywhere in Chicago on commuter trains. Stats for Tinder-Inspired Travel Ads Trending: Older & Average
Research: 1,046 clicks in 95 w
Interest: 0.8 minutes
Concept: "travel Ad"
Related: 49 examples / 38 photos
Segment: Neutral, 12-35
Comparison Set: 18 similar articles, including: flirty motel campaigns, hilarious hookup videos, and pup adoption apps.