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The Protex Balance Antibacterial Hand Soap Campaign is Adorable

By: Meghan Young - Published: • References: yr & adeevee
Pet owners know that no matter how dirty their beloved dog, cat or hamster is, they are going in for that slobbering embrace; the Protex Balance Antibacterial Hand Soap ad campaign promotes one way to ensure that dirt is not transferred anywhere else needlessly. Although this product can be used for a number of situations, the brand cleverly concentrates on cute animal imagery considering how much it has taken over the hearts of Internet browsers around the world.

Conceived and executed by Y&R Red Fuse, an ad agency based in Sao Paulo, Brazil, the Protex Balance Antibacterial Hand Soap ad campaign reads, "With invisible antibacterial barrier." It illustrates this point by depicting these pets hitting an invisible wall as they go in for the 'kill.' Stats for Slobbering Pet Hygiene Ads Trending: This Quarter & Popular
Traction: 1,698 clicks in 21 w
Interest: 1.4 minutes
Concept: Protex Balance Antibacterial Hand Soap
Related: 34 examples / 26 photos
Segment: Neutral, 18-55+
Comparison Set: 12 similar articles, including: deadly alcoholic drink ads, seductive information technology ads, and garbage baby ads.