Superstar

The Protex Balance Antibacterial Hand Soap Campaign is Adorable

By: Meghan Young - Published: May 6, 2014 • References: yr and adeevee
Pet owners know that no matter how dirty their beloved dog, cat or hamster is, they are going in for that slobbering embrace; the Protex Balance Antibacterial Hand Soap ad campaign promotes one way to ensure that dirt is not transferred anywhere else needlessly. Although this product can be used for a number of situations, the brand cleverly concentrates on cute animal imagery considering how much it has taken over the hearts of Internet browsers around the world.

Conceived and executed by Y&R Red Fuse, an ad agency based in Sao Paulo, Brazil, the Protex Balance Antibacterial Hand Soap ad campaign reads, "With invisible antibacterial barrier." It illustrates this point by depicting these pets hitting an invisible wall as they go in for the 'kill.'