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Precious Pet Substitute Pillows

This Puppy Pillow by Fauna Will Melt Your Heart

— November 25, 2013 — Lifestyle
This Puppy Pillow by Fauna is a great transition from your favorite stuffed animal—because sleeping with your worn-out teddy in college is a cumbersome cross to bear.

This cuddly terrier pillow makes for a great bedtime companion, especially if you’re a freshman leaving home for the first time. While it would be great if we could bring our pets with us to campus, since that’s not the case, the Fauna pillow is the next best thing. Next time you’re feeling a wave of homesick-ness, you can tuck yourself in next to this adorable little pup made from organic cotton and polyester filling.

However, beware of bringing this pillow home; your angelic sweetheart of a pup might become possessed by the green-eyed jealousy monster and try to mark it’s territory, or worse—rip your precious pillow to shreds.
Trend Themes
1. Pet-inspired Pillows - Disruptive innovation opportunity: Create a line of pet-inspired pillows that cater to different animal preferences, providing comfort and companionship for those who are unable to have pets.
2. Organic Cotton Products - Disruptive innovation opportunity: Develop a range of organic cotton products, including pillows, that appeal to environmentally-conscious consumers and offer a sustainable alternative to traditional materials.
3. College Transition Products - Disruptive innovation opportunity: Design a range of products specifically targeted at college students, such as the Puppy Pillow, that help ease the transition from home to campus life and provide comfort and emotional support.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Introduce a new category of pet-inspired home decor products to cater to pet lovers who are unable to have pets or prefer low-maintenance options.
2. Textile and Fabric - Disruptive innovation opportunity: Develop innovative and sustainable textile and fabric solutions, like organic cotton, to meet the growing demand for eco-friendly materials in the home decor industry.
3. College and Dorm Supplies - Disruptive innovation opportunity: Create a line of college and dorm supplies, including comfort items like the Puppy Pillow, that address the unique needs and emotional well-being of college students.
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