Wearable Fandom

Consumers opt for jewelry-based forms of expression for celebrity praise

Implications - Celebrity culture in recent years has become something of a guilty pleasure for consumers, but a recent surge in pride is shifting fandom from embarrassing to boastful. This shift identifies areas for capitalization as consumers are less concerned about cultural acceptance than previously perceived.
SCORE: 2.7
Untested Top 4 Examples: 2,454 Total Clicks May 14 - Jul 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureFashionJewelryCelebs
Pink-Haired Rapper Trinkets - Shop Jeen’s Portrait Earrings Celebrate The Nicki Minaj BET Awards Win
SCORE: 3.9
Mild 1,234 Clicks Pub: Jun 30, 14
Pink-Haired Rapper Trinkets
Shop Jeen’s Portrait Earrings Celebrate The Nicki Minaj BET Awards Win
Shop Jeen’s portrait earrings celebrate last night’s Nicki Minaj BET Awards win. The popular female rapper is known for her multiple personalities and pink wig accessories that are reminiscent... [More]
Fantasy Character Necklaces - This Necklace Commemorates Arya Stark and Her Hit List
SCORE: 2.6
Untested 572 Clicks Pub: Jun 12, 14
Fantasy Character Necklaces
This Necklace Commemorates Arya Stark and Her Hit List
As HBO’s hit fantasy series draws to a close on its fourth season, Arya Stark remains one of the more intriguing characters who will without a doubt play a vital role in the fight for the Iron... [More]
Pop Video Jewelry - TO+WN Design Turns Wrecking Ball into a Necklace
SCORE: 3.5
Untested 446 Clicks Pub: Jul 30, 14
Pop Video Jewelry
TO+WN Design Turns Wrecking Ball into a Necklace
TO+WN Design has taken inspiration from the infamous Miley Cyrus and her music video Wrecking Ball. The artist has placed a golden version of the pop star on a pearl base, hanging from a gold chain... [More]
Hollywood-Honoring Earrings - These Breakfast at Tiffany's Earrings Commemorate Audrey Hepburn
SCORE: 0.9
Untested 202 Clicks Pub: May 5, 14
Hollywood-Honoring Earrings
These Breakfast at Tiffany's Earrings Commemorate Audrey Hepburn
Audrey Hepburn might have turned 85 yesterday, but the infamous silver screen scarlet will forever remain the classic beauty from the Breakfast at Tiffany’s film. Etsy shop owner ‘... [More]