Unhinged Couture

Fashion obsession is equated with madness as consumers covet high-end goods
Implications - The luxury goods market is expanding at an exponential rate on a global level, and this obsession is being equated by brands to fashion madness as editorials focus on asylums and sanitariums. This shift towards dark, edgier aesthetics relates to consumers through shock, treating goods as a guilty pleasure they must attain.
SCORE: 7.5
This Year and Hot Top 4 Examples: 29,473 Total Clicks Aug 13 - Jul 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Freaky Figurine Photography - Tim Walker Shoots Insanity for Love Magazine Spring/Summer
SCORE: 7.8
This Year and Viral 13,605 Clicks Pub: Feb 11, 14
Freaky Figurine Photography
Tim Walker Shoots Insanity for Love Magazine Spring/Summer 2014
No one can tell whether this Love Magazine Spring/Summer 2014 editorial is a fashion dream or a nightmare. Legendary fashion photographer Tim Walker captures the couture definition of crazy in this... [More]
Contemplative Menswear Lookbooks - The NEPENTHES 'Out Dust Rial' Catalog is Full of Bold Prints
SCORE: 7
This Year and Hot 7,890 Clicks Pub: Feb 23, 14
Contemplative Menswear Lookbooks
The NEPENTHES 'Out Dust Rial' Catalog is Full of Bold Prints
The NEPENTHES ‘Out Dust Rial’ lookbook is wittily titled. A play on the setting that it is shot in, the photoshoot appears to take place in a sort of asylum where fashion is the patients... [More]
Insane Asylum Fashion Campaigns - The Alexander Wang Fall/Winter 2014/2014 Ads Feature Prison Cells
SCORE: 7.5
This Year and Hot 2,463 Clicks Pub: Jul 28, 14
Insane Asylum Fashion Campaigns
The Alexander Wang Fall/Winter 2014/2014 Ads Feature Prison Cells
The Alexander Wang Fall/Winter 2014/2015 campaign takes followers of the upscale brand on a tour of a faux insane asylum. Models Anna Ewers, Vanessa Moody, Kaitlin Aas, Lexi Boling and Kat Hessen... [More]
Stylishly Quirky Fashion Ads - The NK Fall Campaign Stars Model Vika Volkute
SCORE: 5
Warm 5,515 Clicks Pub: Aug 26, 13
Stylishly Quirky Fashion Ads
The NK Fall 2013 Campaign Stars Model Vika Volkute
Although the looks featured throughout the NK Fall 2013 ad campaign are without a question stylish, there is a quirky element that makes them look just as playful as well. As though showing people... [More]
Newly Added
Category List
Full Index