Cartable Branding

Alcohol packaging gets a portable redesign for the convenience-loving consumer

Implications - While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings.
SCORE: 4.4
Mild Top 4 Examples: 15,831 Total Clicks Jul 14 - Jul 14
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Pre-Mixed Vodka Spritzers - Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment
SCORE: 5
Mild 3,937 Clicks Pub: Jul 24, 14
Pre-Mixed Vodka Spritzers
Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment
Nola was developed as a new brand by Diego and Blow Creative, launched as a line of vodka spritzer drinks that would appeal specifically to women, giving wine a run for its money. The ready-to-serve... [More]
Ready-to-Drink Bagged Cocktails - Kold Cocktails is Both Casual and Classy
SCORE: 4.8
Mild 3,933 Clicks Pub: Jul 24, 14
Ready-to-Drink Bagged Cocktails
Kold Cocktails is Both Casual and Classy
Many alcohol companies are attempting to straddle the line between classy and casual and these ready-to-drink bagged cocktails succeed beautifully. The clean yet fashionable branding maintains a... [More]
Prepackaged Flavored Shots - The LIQS Cocktail Shots are Designed to be Consumed On-the-Go
SCORE: 4
Mild 5,586 Clicks Pub: Jul 24, 14
Prepackaged Flavored Shots
The LIQS Cocktail Shots are Designed to be Consumed On-the-Go
These ready-to-drink cocktail shots are by LIQS are perfect for drinking on-the-go. These pre-packaged drinks are already pre-mixed cocktails so there is no need to worry about picking up liquor,... [More]
Cup-Integrated Martini Bottles - Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass
SCORE: 3.7
Mild 2,375 Clicks Pub: Jul 24, 14
Cup-Integrated Martini Bottles
Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass
It’s one thing for a bottle of ready-to-drink alcohol to have pre-mixed ingredients, but Be Tini pushes this concept even further by having its bottle caps double as drinking glasses. The low-... [More]