Edible Emotion

The connection between food and love is strengthened to consumer praise

Implications - The connection between food and consumers is becoming heavily focused on emotion as the notion of fandom takes precedence. As brands forge an emotional connection for consumers, the concept of love for a product becomes something that's embraced as opposed to negated, which speaks to a need for humanization.
SCORE: 3.7
Mild Top 5 Examples: 20,639 Total Clicks Nov 13 - Jul 14
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Punny Banana Valentines - These Easy DIY Banana Valentines are Punny and Healthy
SCORE: 6.6
Viral 9,228 Clicks Pub: Feb 12, 14
Punny Banana Valentines
These Easy DIY Banana Valentines are Punny and Healthy
These cutesy DIY banana valentines offer frugal individuals an adorable way to say “I love you” this February 14th. Baking blog ‘The Sweetest Occasion’ suggests these punny banana greetings,... [More]
Hilariously Honest Food Illustrations - These David Olenick Drawings Depict What Our Food Would Say
SCORE: 5.2
Hot 5,779 Clicks Pub: May 6, 14
Hilariously Honest Food Illustrations
These David Olenick Drawings Depict What Our Food Would Say
David Olenick has thought a lot about what our food would tell us if it could be brutally honest. The designer and illustrator has done a series of food related pictures, NSFW language included. The... [More]
Emotion-Driven Soup Packaging - Mine Design Focuses on Feelings for 'Love Soup'
SCORE: 3.4
Mild 3,449 Clicks Pub: Jul 22, 14
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
When it comes to soup packaging, Mine Design, knows how to fuse raw emotions into the branding concept. Love Soup is an organic product intended for healthy eating, so Jim Parry (the man behind Mine... [More]
Porky Planners - This 2014 Bacon Calendar is Full of Recipes, Trivia and Fun Food Facts
SCORE: 1.3
Untested 815 Clicks Pub: Nov 13, 13
Porky Planners
This 2014 Bacon Calendar is Full of Recipes, Trivia and Fun Food Facts
This food-focused bacon calendar will make 2014 your most organized and delicious year yet. The I Love Bacon 2014 Wall Calendar from Aquarius Publishers not only aids with marking your appointments... [More]
Prideful Burger Wrappers - The Proud Whopper by Burger King Celebrates Gay Pride
SCORE: 1.5
Untested 1,368 Clicks Pub: Jul 3, 14
Prideful Burger Wrappers
The Proud Whopper by Burger King Celebrates Gay Pride
A San Francisco Burger King location is making waves by selling a gay pride burger titled the Proud Whopper. This burger comes fittingly wrapped in a technicolor rainbow burger wrapper in support of... [More]