Canned Cocktail

A desire for convenience has alcoholic brands turning to more accessible packaging

Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
SCORE: 3.3
Mild Top 4 Examples: 7,099 Total Clicks Mar 13 - Jul 14
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Matte Black Beverage Cans - The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify
SCORE: 3.9
Mild 2,067 Clicks Pub: Nov 15, 13
Matte Black Beverage Cans
The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify
These designs for the line of three SMIRNOFF Black beverage cans is simple but bold. The cans were designed by Landor Associates and differentiates the three SMIRNOFF ICE Black flavors by color. The... [More]
Canned Gin Cocktails - GT's Gin and Tonic Cocktails Feature Fruity Infusions
SCORE: 3.7
Mild 1,867 Clicks Pub: Jul 25, 14
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
With its colorful and graphic packaging, GT’s canned Gin and Tonic cocktails read like a line of energy drinks, taking inspiration from the speed and power of the Gran Turismo. Although the... [More]
Canned Japanese Spirits - Small Sake Simplifies the Traditional Alcoholic Beverage for Modern Times
SCORE: 2
Untested 1,754 Clicks Pub: Mar 6, 13
Canned Japanese Spirits
Small Sake Simplifies the Traditional Alcoholic Beverage for Modern Times
With different cultural experiences at people’s fingertips nowadays, it’s not surprising that companies are looking to brand products in a way that stays true to their origins while... [More]
Canned Fruity Cocktails - Japan's Strong Zero Pre-Mixed Cocktails Come in Cans
SCORE: 3.1
Untested 1,411 Clicks Pub: Jul 24, 14
Canned Fruity Cocktails
Japan's Strong Zero Pre-Mixed Cocktails Come in Cans
After a summer where beer sales are absolutely fizzling in Japan, Suntory Holdings is one brewery that will be releasing its biggest collection ever of Strong Zero, a line of canned pre-mixed... [More]